M&A Deal Summary

Maj Invest Equity A/S Acquires Svendsen Sport

On September 25, 2015, private equity firm Maj Invest Equity A/S acquired distribution company Svendsen Sport

Acquisition Highlights
  • This is Maj Invest Equity A/S’s 1st transaction in the Distribution sector.
  • This is Maj Invest Equity A/S’s 45th transaction in Denmark.
Investment Fate
  • Svendsen Sport was sold to a strategic buyer in 2022.

M&A Deal Summary
Date 2015-09-25
Target Svendsen Sport
Sector Distribution
Buyer(s) Maj Invest Equity A/S
Deal Type Buyout (LBO, MBO, MBI)

Target

Svendsen Sport

Gadstrup, Denmark
website
Svendsen Sport is a European supplier of Sports Fishing Tackle under Savage Gear, Prologic, MadCat, Water Wolf, and DAM brands. The company develops, markets, and sells products to a large number of countries in Europe, Asia, Australia, and the Americas through its own sales companies and agents. Svendsen Sport was founded in 1977 and is based in Gadstrup, Denmark.

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Buyer(S) 1

Buyer

Maj Invest Equity A/S

Copenhagen, Denmark

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2005
PE ASSETS 590M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Maj Invest Equity A/S (formerly LD Invest Equity) is the private equity investment arm of financial management firm Maj Invest Holding A/S (formerly LD Invest A/S). Maj invests in small-cap Danish businesses generating sales of EUR 13 to 130 million with proven business models and established market positions. Maj Invest Equity was formed in 2005 and is based in Copenhagen.

DEAL STATS #
Overall 45 of 54
Sector (Distribution) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 29 of 34
Country (Denmark) 45 of 54
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-23 R2 Group A/S

Hedensted, Denmark

R2 Group A/S is an independent distributor and manufacturer of food ingredients, material science and health and pharma products. With a strong presence in the Nordics and own production facilities and food innovations centers, the company focuses on high value niche products.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-01 Atchik-Realtime A/S

Hellerup, Denmark

Atchik-Realtime A/S is a provider of software and services within mobile communities to telephone companies all over the world. Atchik-Realtime was founded in 1999 and is based in Hellerup, Denmark.

Sell -
Mergr

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