M&A Deal Summary

LiveStyle Acquires Fame House

On October 24, 2013, LiveStyle acquired marketing company Fame House for 50M USD

Acquisition Highlights
  • This is LiveStyle’s 1st transaction in the Marketing sector.
  • This is LiveStyle’s largest (disclosed) transaction.
  • This is LiveStyle’s 2nd transaction in the United States.
  • This is LiveStyle’s 1st transaction in Pennsylvania.
Investment Fate
  • Fame House was divested to a consortium of strategic buyers in 2016 for 1M USD.

M&A Deal Summary
Date 2013-10-24
Target Fame House
Sector Marketing
Buyer(s) LiveStyle
Deal Type Add-on Acquisition
Deal Value 50M USD

Target

Fame House

Philadelphia, Pennsylvania, United States
website
Fame House LLC is an innovative digital marketing agency whose clients include artists, brands and festivals including Eminem, Pearl Jam, Mitchell & Ness and Electric Zoo.

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Buyer(S) 1

Buyer

LiveStyle

Beverly Hills, California, United States

website

Category Company
Founded 2011
Sector Media
Employees625
Revenue 354M USD (2014)
DESCRIPTION

LiveStyle, Inc. is a producer of live events, media and entertainment content, focused exclusively on electronic music culture. LiveStyle was founded in 2011 and is based in New York, New York.

DEAL STATS #
Overall 3 of 12
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 3 of 12
State (Pennsylvania) 1 of 1
Country (United States) 2 of 6
Year (2013) 3 of 8
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-21 ID&T BV

Amsterdam, Netherlands

ID&T BV is a provider of electronic music events and the brains behind national and international festivals such as Sensation, Mysteryland and Welcome to the Future.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-29 The Totem Onelove Group Pty.

Windsor, Australia

The Totem Onelove Group Pty. Ltd. is a promoter and producer of Australian EMC festival, Stereosonic.

Buy -
Mergr

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