M&A Deal Summary

Leaf Group Acquires LEAFtv

On September 22, 2015, Leaf Group acquired internet software and services company LEAFtv

Acquisition Highlights
  • This is Leaf Group’s 10th transaction in the Internet Software and Services sector.
  • This is Leaf Group’s 9th transaction in the United States.

M&A Deal Summary
Date 2015-09-22
Target LEAFtv
Sector Internet Software and Services
Buyer(s) Leaf Group
Deal Type Add-on Acquisition

Target

LEAFtv

United States
website
LEAFtv is a provider of online portal for fashion and food for women.

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Buyer(S) 1

Buyer

Leaf Group

Santa Monica, California, United States

website

Category Company
Founded 2006
Sector Internet Software and Services
Employees341
Revenue 212M USD (2020)
DESCRIPTION

Leaf Group is a diversified Internet company with online media properties (eHow, LIVESTRONG.com and Cracked) and marketplace platforms (Society6 and Saatchi Art) that enable communities of creators to reach passionate audiences in large and growing lifestyle categories. Leaf Group was founded in 2006 and is based in Santa Monica, California.

DEAL STATS #
Overall 10 of 12
Sector (Internet Software and Services) 10 of 11
Type (Add-on Acquisition) 10 of 12
Country (United States) 9 of 10
Year (2015) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-26 Pluck.com

New York, New York, United States

Pluck.com is an integrated community platform is used by more than 600 retailers, brands and publishers to grow their audience, accelerate product sales, and foster enduring customer loyalty.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-04-12 Cracked

Santa Monica, California, United States

Cracked is a provider of website, mobile apps, original digital video, social media and a popular podcast.

Sell $39M
Mergr

Product

Company

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