M&A Deal Summary

LBI International Acquires Special Ops Media

On April 6, 2008, LBI International acquired media company Special Ops Media

Acquisition Highlights
  • This is LBI International’s 1st transaction in the Media sector.
  • This is LBI International’s 2nd transaction in the United States.
  • This is LBI International’s 1st transaction in New York.

M&A Deal Summary

Date 2008-04-06
Target Special Ops Media
Sector Media
Buyer(s) LBI International
Deal Type Add-on Acquisition

Target

Special Ops Media

New York, New York, United States
Special Ops Media LLC is a provider of interactive marketing, creative, and online media services.

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Buyer(S) 1

Buyer

LBI International

Amsterdam, Netherlands

website


Category Company
Sector Marketing
Revenue 197M EUR (2011)
DESCRIPTION

LBI International is an international internet marketing agency, providing a full range of online services including search engine optimization, keyword advertising, and online media planning. LBI International is based in Amsterdam, Netherlands.


DEAL STATS #
Overall 2 of 3
Sector (Media) 1 of 1
Type (Add-on Acquisition) 2 of 3
State (New York) 1 of 2
Country (United States) 2 of 3
Year (2008) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-05-11 Creative Digital Group

Las Vegas, Nevada, United States

Creative Digital Group, an Atlanta-based interactive agency that specializes in online advertising and rich media campaigns.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-11-14 Mr. Youth

New York, New York, United States

Mr. Youth is a social marketing company as the antidote to consumer burnout with traditional media. Mr Youth works with some of America's brands, including Nike, Macy's, Microsoft, Staples and T-Mobile to engage their consumers using the modern media mix of word-of-mouth, social interactive and experiential marketing.

Buy $50M