Kellogg Mergers and Acquisitions Summary

FoodCompany

Kellogg has acquired 15 companies, including 2 in the last 5 years. It has also divested 4 assets.

Kellogg’s largest acquisition to date was in 2000, when it acquired Keebler Foods for $3.9B. It’s largest disclosed sale occurred in 2019, when it sold Keebler Foods to Ferrero International S.A. for $1.3B. Kellogg has acquired in 5 different US states, and 7 countries. The Company’s most targeted sectors include food (94%) and transportation (7%).

Join Mergr and gain access to Kellogg’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the food sector.

M&A Summary

  • M&A Total Activity19
    • M&A Buy Activity15
    • M&A Sell Activity4
  • Total Sectors Invested 2
  • Total Countries Invested 7
  • M&A Buy/Sell Connections 4

Kellogg

Kellogg Co.

1 Kellogg Square,
Battle Creek, Michigan 49016
United States,
(269) 961-2000
www.kelloggcompany.com

Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. The Company's principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. Kellogg also markets cookies, crackers, crisps, and other convenience foods, under brands such as Kellogg’s, Keebler, Cheez-It, Murray, Austin and Famous Amos. Kellogg was formed in 1906 and is based in Battle Creek, Michigan.


M&A Summary

Buy vs Sell

Year ≤ '17 '18 '19 '20 '21 '22 T
Buy (0.2/yr) # 14 - - - - 1 15
vol $8.1B $8.1B
Sell (0.4/yr) # 2 1 1 - - - 4
vol $1.3B $1.3B
  19

Most Recent M&A

Company Date Value Type
BCGo 2022-06-13 - Stake Purchase
Montreal, Quebec · www.bcgo.ca
Keebler Foods Co. 2019-07-29 1.3B USD Add-on Acquisition
Elmhurst, Illinois · www.keebler.com
Famous Amos Chocolate Chip Cookie Co. L.L.C. 2018-11-13 - Unknown
Elmhurst, Illinois · www.famous-amos.com
Chicago Bar Company LLC 2017-10-06 600M USD Add-on Acquisition
Chicago, Illinois · www.rxbar.com
Ritmo Investimentos S.A. 2016-10-13 429M USD Add-on Acquisition
São Lourenço do Oeste, Brazil
Atlantic Natural Foods LLC 2016-10-03 - Divestiture
Nashville, North Carolina · www.atlanticnaturalfoods.com
Mass Food Co. 2015-09-28 50M USD Add-on Acquisition
Giza, Egypt · www.massfood.com
Bisco Misr 2015-01-15 - Stake Purchase
Cairo, Egypt · www.biscomisr.com
Pringles 2012-02-15 2.7B USD Divestiture
Jackson, Tennessee · www.pringles.com
Specialty Cereals Pty Ltd. 2008-09-18 - Add-on Acquisition
Sydney, Australia · www.specialtycereals.com.au
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Food 14 (93%) 8.1B (100%) 4 (100%) 1.3B (100%)
Transportation 1 (7%) - - -
Total 15 $8.1B 4 $1.3B

By Geo

State/Country Buy Value Sell Value
United States 8 7.6B 4 1.3B
  Illinois 3 4.5B 2 1.3B
  California 2 62M - -
  Tennessee 1 2.7B 1 -
  Ohio 1 307M - -
  Connecticut 1 60M - -
  North Carolina - - 1 -
Egypt 2 50M - -
Australia 1 - - -
Brazil 1 429M - -
Canada 1 - - -
  Quebec 1 - - -
China 1 - - -
Russia 1 - - -
Domestic 8 (53%) 7.6B (94%) 4 (100%) 1.3B (100%)
Cross-border 7 (47%) 479M (6%) - -
Total 15 $8.1B 4 $1.3B

Deal Values

buy # Total
> $1B 2 $6.6B
$100M to $1B 3 $1.3B
< $100M 3 $172M
TOTAL $8.1B
Largest Keebler Foods Co.
$3.9B (2000-10-27)
sell # Total
> $1B 1 $1.3B
TOTAL $1.3B
Largest Keebler Foods Co.
$1.3B (2019-07-29)

M&A Connections

Deals
Acquired from
Strategic(s)
7%
1 (7%)
Divested to
Investor(s)
25%
1 (25%)
Strategic(s)
50%
2 (50%)

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