M&A Deal Summary

J. Walter Thompson Company Acquires Heyday

On December 8, 2014, J. Walter Thompson Company acquired media company Heyday

Acquisition Highlights
  • This is J. Walter Thompson Company’s 2nd transaction in the Media sector.
  • This is J. Walter Thompson Company’s 1st transaction in New Zealand.

M&A Deal Summary

Date 2014-12-08
Target Heyday
Sector Media
Buyer(s) J. Walter Thompson Company
Deal Type Add-on Acquisition

Target

Heyday

Wellington, New Zealand
website
Heyday Ltd. is a privately held company operates as a digital agency. It offers services in the areas of digital strategies, visual designs, digital UX, contents, Website development and digital films.

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Buyer(S) 1

Buyer

J. Walter Thompson Company

New York, New York, United States

website


Category Company
Founded 1864
Sector Marketing
DESCRIPTION

J. Walter Thompson Company LLC is a provider of brand marketing communication services in the United States.


DEAL STATS #
Overall 6 of 10
Sector (Media) 2 of 3
Type (Add-on Acquisition) 5 of 6
Country (New Zealand) 1 of 1
Year (2014) 5 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-05 Mídia 123 Serviços de Publicidade Via Internet

Sao Paulo, Brazil

Mídia 123 Serviços de Publicidade Via Internet Ltda. (Blinks) is a major search engine marketing agency in Brazil. Blinks specializes in sponsored-links campaigns and other performance media. As the Internet continues to grow, clients are focused on effective search-engine marketing (SEM) strategies in a complex effort to achieve top search engine rankings.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-09 Wanda Digital

Istanbul, Turkey

Wanda Digital is a full-service digital marketing agency. Wanda Digital offers ux & product design, social media and creative campaign generation areas. We embrace an integrated approach across all disciplines, in order to develop successful, holistic digital marketing solutions for brands.

Buy -