Ipsos Mergers and Acquisitions Summary

MarketingCompany

Ipsos has acquired 26 companies, including 7 in the last 5 years. A total of 1 acquisition came from private equity firms.

Ipsos’ largest acquisition to date was in 2011, when it acquired Synovate for $808M. Ipsos has acquired in 4 different US states, and 18 countries. The Company’s most targeted sectors include marketing (50%) and media (20%).

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M&A Summary

  • M&A Total Activity26
    • M&A Buy Activity26
  • Total Sectors Invested 6
  • Total Countries Invested 18
  • M&A Buy/Sell Connections 5

Ipsos

Ipsos SA

35, rue du Val de Marne,
Paris, 75013
France,
+33 1 41 98 90 00
www.ipsos.com

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.


M&A Summary

Buy vs Sell

Year ≤ '17 '18 '19 '20 '21 '22 T
Buy (1.4/yr) # 19 2 - 1 4 - 26
vol $808M $118M $927M
Sell (0.0/yr) # - - - - - - 0
  26

Most Recent M&A

Company Date Value Type
Employee Pulsecheck Ltd. 2021-10-26 - Add-on Acquisition
York, United Kingdom · www.karianandbox.com
Information Tools Ltd. 2021-09-15 - Add-on Acquisition
Auckland, New Zealand · www.infotools.com
Intrasonics Ltd. 2021-04-12 - Add-on Acquisition
Cambridge, United Kingdom · www.intrasonics.com
Fistnet d.o.o. 2021-01-18 - Add-on Acquisition
Zagreb, Croatia · www.dotmetrics.net
MaritzCX Research LLC - Mystery Shopping Business 2020-02-03 - Divestiture
Lehi, Utah
Synthesio, Inc. 2018-10-30 - Add-on Acquisition
New York, New York · www.synthesio.com
GfK - Custom Research Business 2018-09-17 118M EUR Divestiture
Nuremberg, Germany
Consumer Behavior & Insight 2011-12-07 - Add-on Acquisition
Ho Chi Minh City, Vietnam · www.cbi.com.vn
Synovate Ltd. 2011-07-27 808M GBP Divestiture
Auckland, New Zealand · www.synovate.com
Ipsos OTX Corp. 2010-01-28 - Add-on Acquisition
Culver City, California · www.ipsosotx.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 13 (50%) 927M (100%) - -
Media 5 (19%) - - -
Business Services 3 (12%) - - -
Information Technology 3 (12%) - - -
Internet Software and Services 1 (4%) - - -
Staffing 1 (4%) - - -
Total 26 $927M - -

By Geo

State/Country Buy Value Sell Value
United States 4 - - -
  Utah 1 - - -
  New York 1 - - -
  New Jersey 1 - - -
  California 1 - - -
United Kingdom 3 - - -
China 2 - - -
Croatia 2 - - -
New Zealand 2 808M - -
Argentina 1 - - -
Brazil 1 - - -
Chile 1 - - -
Czech Republic 1 - - -
France 1 - - -
Germany 1 118M - -
India 1 - - -
Ireland 1 - - -
Norway 1 - - -
Peru 1 - - -
South Africa 1 - - -
Turkey 1 - - -
Vietnam 1 - - -
Domestic 1 (4%) - - -
Cross-border 25 (96%) 927M (100%) - -
Total 26 $927M - -

Deal Values

buy # Total
$100M to $1B 2 $927M
TOTAL $927M
Largest Synovate Ltd.
$808M (2011-07-27)

M&A Connections

Deals
Acquired from
Investor(s)
4%
1 (4%)
Strategic(s)
15%
4 (15%)

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