M&A Deal Summary

Scottish Equity Partners and InvestEco Capital Acquire Pure360

On July 8, 2013, growth capital firm Scottish Equity Partners and private equity firm InvestEco Capital acquired marketing company Pure360 from Encore for 11M GBP

Acquisition Highlights
  • This is Scottish Equity Partners’ 1st and InvestEco Capital’s 1st transaction in the Marketing sector.
  • This is Scottish Equity Partners’ 2nd and InvestEco Capital’s 0th largest (disclosed) transaction.
  • This is Scottish Equity Partners’ 6th and InvestEco Capital’s 1st transaction in the United Kingdom.
Investment Fate
  • Pure360 was sold to a strategic buyer in 2021.

M&A Deal Summary

Date 2013-07-08
Target Pure360
Sector Marketing
Buyer(s) Scottish Equity Partners
InvestEco Capital
Sellers(s) Encore
Deal Type Secondary Buyout
Deal Value 11M GBP
Advisor(s) GP Bullhound LLP (Financial)

Target

Pure360

Brighton, United Kingdom
website
Pure360 is a progressive email marketing company involved in providing direct digital marketing, improving customer ROI via email and SMS marketing campaigns to customers such as innocent drinks, Seatwave, The FT Group, Rightmove, Zoopla and LA Fitness. Pure360 was established in 2001 and is based in Brighton, United Kingdom.

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Buyer(S) 2

DESCRIPTION

Scottish Equity Partners is a growth capital firm focused on high-growth tech company invests in the UK and Ireland. The Firm looks to invest up to £25 million across a range of sectors, with a particular interest in enterprise software, consumer internet and tech-enabled service businesses. Scottish Equity seeks to build value by playing an active and supportive role in the growth and development of its portfolio companies. Scottish Equity Partners is based in London.


DEAL STATS #
Overall 6 of 35
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 1 of 6
Country (United Kingdom) 6 of 27
Year (2013) 2 of 5
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-16 Smarter Grid Solutions

Glasgow, United Kingdom

Smarter Grid Solutions is an energy enterprise software company operating globally from bases in the UK and USA. Smarter Grid manages a substantial volume of DER assets for Energy Service Companies, Battery Fleet Operators, Distribution Utilities, Renewable Generation Operators, Municipal Authorities and Community Enterprises – our customers use our technology to interface DER to both markets and networks. Smarter Grid Solutions was established in 2008 and is based in Glasgow, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-09-01 Anesco

Reading, United Kingdom

Anesco provides energy efficiency implementation, management, and consultancy services for residential and commercial markets. Anesco has constructed more than 100 solar farms, while its O&M service is monitoring more than 24,000 sites. Anesco was founded in 2010 and is based in Reading, United Kingdom.

Buy -
Buyer

InvestEco Capital

Toronto, Ontario, Canada

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 2002
PE ASSETS 35M USD
Size Small
Type Sector Agnostic
DESCRIPTION

InvestEco Capital is an environmental private equity firm that seeks to invest in both private and public companies in North America. The Firm targets smaller-sized companies with at least $2 million in revenue involved in fulfilling the demand for environmental products and services. Investeco has particular interest in companies specializing in alternative power, water technologies, organic and natural foods and environmental technologies. InvestEco Capital was formed in 2002 and is based in Toronto, Ontario.


DEAL STATS #
Overall 8 of 13
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 1 of 2
Country (United Kingdom) 1 of 1
Year (2013) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-04-20 Schneider Power

Toronto, Ontario, Canada

Schneider Power is an emerging player in the wind power industry in Canada, with developments underway in Manitoba, Ontario and Nova Scotia. Schneider?s signature project is a wind development in Providence Bay on Manitoulin Island, which began producing power in 2007. Another notable project is a proposed development for Goodwins Island, Nova Scotia, home to some of the strongest sustained windspeeds in Canada. Schneider is supported by an active partnership with Juwi Group, a leading German wind power developer.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-19 UV Pure Technologies

Toronto, Ontario, Canada

UV Pure Technologies Inc. designs, develops, manufactures, and supplies ultraviolet water purification systems for residential, industrial, and municipal facilities in North America, Australia and New Zealand, China, Brazil, and internationally.

Sell $3M

Seller(S) 1

SELLER

Encore

San Diego, California, United States

website


Category Company
Founded 1999
Sector Financial Services
Employees6,900
Revenue 1.4B USD (2022)
DESCRIPTION
Entrance to Encore Capital Group's corporate headquarters in San Diego, California.
Entrance to Encore Capital Group's corporate headquarters in San Diego, California.

Encore is a purchaser and manager of charged-off consumer receivable portfolios. Through its wholly owned subsidiary Ascension Capital Group, Inc., Encore also is a provider of bankruptcy services to the finance industry. Encore acquires receivable portfolios at deep discounts from their face values using a proprietary valuation process that is based upon an analysis of the individual consumer attributes of the underlying accounts Encore was founded in 1999 and is based in San Diego, California.


DEAL STATS #
Overall 1 of 3
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 1 of 1
Country (United Kingdom) 1 of 2
Year (2013) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-13 Asset Acceptance Capital

Warren, Michigan, United States

Asset Acceptance Capital Corp. is a provider of credit originators such as credit card issuers, consumer finance companies, retail merchants, utilities and others an efficient alternative in recovering defaulted consumer debt.

Buy $200M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-31 Refinancia S.A.

Bogota,, Colombia

Refinancia is a provider of credit management services and debt buyer and market share leader in Colombia and Peru.

Buy -