Investment Summary

Exits Vertical Alliance

On November 5, 2007, invested in marketing company Vertical Alliance from Icarus Investments Inc

Investment Highlights
  • This is transaction in the Marketing sector.
  • This is transaction in the United States.
  • This is transaction in Texas.

Investment Summary
Date 2007-11-05
Target Vertical Alliance
Sector Marketing
Sellers(s) Icarus Investments Inc
Deal Type Trade Sale

Target

Vertical Alliance

Dallas, Texas, United States
Vertical Alliance, Inc. (VA) develops and markets online ticketing and contact management software for sports and entertainment industries. The company’s software offers customer relationship and content management, ecommerce, order and payment history tracking, ticket exchanging and reprinting, event auditing, and credit card payment services. Additionally, it provides advertisement campaign and brand management, kiosk set up, ticket forwarding, and customer verification services. The company’s products find application in stadiums, theatres, and sport venues.

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Seller(S) 1

SELLER

Icarus Investments Inc

Dallas, Texas, United States

website

Category Private Equity Firm
Founded 1997
Size Small
Type Sector Agnostic
DESCRIPTION

Icarus Investments is a private equity firm focused on acquiring/investing in businesses in out of favor industries. Icarus will consider opportunities in a variety of sectors and looks to make acquisitions in partnership with management. Icaurus Investments was formed in 1997 and is based in Dallas, Texas.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 1 of 2
Type (Trade Sale) 1 of 1
State (Texas) 2 of 3
Country (United States) 2 of 3
Year (2007) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-16 VeriCenter

Houston, Texas, United States

VeriCenter (current news) is the IT infrastructure and managed services company that provides a comprehensive range of secure, reliable, enterprise-level IT operations. These fully managed services are centrally delivered through automated systems to the company?s nationwide data centers or customer locations. VeriCenter's solutions help maintain and improve all levels of enterprise service and support while extending IT departments' in-house capabilities. VeriCenter customers rely on the company's expertise for hosting, security, monitoring, OS & database administration, and storage & tape backup requirements. Customers benefit from scalable, cost controlled, premium IT services and infrastructure all from one source.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-25 Parago

Lewisville, Texas, United States

Parago provides a proprietary, promotional marketing technology platform that helps clients reduce promotional program costs, increase sales, and enhance customer relationships. The company?s products, PromoCenter, ValueRewards, and KnowledgeCenter, have all been developed collectively with the objective of leveraging Internet-based technology, processes and resources to make promotional marketing programs more efficient and effective resulting in an improved bottom line and happier customers for our clients.

Sell $290M
Mergr

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Company

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