Heartland Corporation is a marketer of carpet and fabric spot removers and cleaners. Heartland's product portfolio includes its well-known Spot Shot(R) Carpet Stain Remover, related Spot Shot products and a group of developing brands.
Heartland was acquired by WD-40 Company on June 03, 2002.
Join Mergr to view all 35 acquisitions of consumer products companies in 2002, including 23 acquisitions by private equity firms, and 12 by strategics.
Out of 60 sectors in the Mergr database, consumer products ranked 17 in number of deals in 2002. The largest consumer products acquisition in 2002 was Herbalife International of America - which was acquired by Golden Gate Capital for $685M.
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