GfK Mergers and Acquisitions Summary

MarketingCompany

GfK has acquired 13 companies, including 2 in the last 5 years. It has also divested 2 assets.

It’s largest disclosed sale occurred in 2018, when it sold GfK - Custom Research Business to Ipsos SA for $118M. GfK has acquired in 4 different US states, and 6 countries. The Company’s most targeted sectors include information services (24%) and internet software and services (24%).

Join Mergr and gain access to GfK’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the marketing sector.

M&A Summary

  • M&A Total Activity15
    • M&A Buy Activity13
    • M&A Sell Activity2
  • Total Sectors Invested 8
  • Total Countries Invested 6
  • M&A Buy/Sell Connections 3

GfK

GfK SE

Sophie-Germain-Strasse 3-5,
Nuremberg, 90443
Germany,
+49 911 395 0
www.gfk.com

GfK is a global market research company that provides custom and standardized market research about media and retail consumption. GfK was founded in 1934 and is based in Nuremberg, Germany.


M&A Summary

Buy vs Sell

Year ≤ '16 '17 '18 '19 '20 '21 T
Buy (0.2/yr) # 12 - - 1 - - 13
Sell (0.2/yr) # 1 - 1 - - - 2
vol $118M $118M
  15

Most Recent M&A

Company Date Value Type
GfK US MRI LLC 2019-02-12 - Joint Venture
New York, New York · www.mrisimmons.com
GfK - Custom Research Business 2018-09-17 118M EUR Divestiture
Nuremberg, Germany
Youeye, Inc. 2016-03-08 - Divestiture
Mountain View, California · www.youeye.com
Netquest 2016-02-04 - Add-on Acquisition
Barcelona, Spain · www.netquest.com
Youeye, Inc. 2015-03-10 - Add-on Acquisition
Mountain View, California · www.youeye.com
Cogenta Systems Ltd. 2014-09-29 - Add-on Acquisition
Windsor, United Kingdom · www.cogenta.com
TerrEtude SAS 2014-05-12 - Add-on Acquisition
Mouchamps, France · www.terretude.com
Sensemetric Web & Social Media Mining GmbH 2013-06-01 - Add-on Acquisition
Vienna, Austria
GfK Bridgehead Ltd. 2012-03-02 - Add-on Acquisition
Melton Mowbray, United Kingdom · www.bridgehead.com
Knowledge Networks, Inc. 2011-12-09 - Add-on Acquisition
Palo Alto, California
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Information Services 3 (23%) - - -
Internet Software and Services 3 (23%) - - -
Media 2 (15%) - - -
Information Technology 1 (8%) - 1 (50%) -
Marketing 1 (8%) - 1 (50%) 118M (100%)
Communications 1 (8%) - - -
Electronics 1 (8%) - - -
Healthcare Services 1 (8%) - - -
Total 13 - 2 $118M

By Geo

State/Country Buy Value Sell Value
United States 6 - 1 -
  California 2 - 1 -
  New York 2 - - -
  Connecticut 1 - - -
  Pennsylvania 1 - - -
United Kingdom 3 - - -
Germany 1 - 1 118M
Austria 1 - - -
France 1 - - -
Spain 1 - - -
Domestic 1 (8%) - 1 (50%) 118M (100%)
Cross-border 12 (92%) - 1 (50%) -
Total 13 - 2 $118M

Deal Values

sell # Total
$100M to $1B 1 $118M
TOTAL $118M
Largest GfK - Custom Research Business
$118M (2018-09-17)

M&A Connections

Deals
Divested to
Strategic(s)
100%
2 (100%)

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