Generation Growth Capital, Inc.

411 East Wisconsin Avenue,
Milwaukee, Wisconsin 53202
United States,
(414)291-8908
www.generationgrowth.com

Generation Growth Capital, Inc. is a lower-middle market private equity firm. Generation invests in established manufacturing, service, and distribution businesses valued up to $30 million. The Firm will consider equity and subordinated debt commitments and looks to invest $1 to $10 million per transaction. Generation Growth has offices in Milwaukee and Chicago.


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In the last 3 years, Generation Growth Capital has acquired 3 companies.

Generation Growth Capital’s most common sectors for investment are business services (16%) and distribution (16%). The Firm’s most common investment types include buyout (lbo, mbo, mbi) (62%) and divestiture (16%). In total, Generation Growth Capital has invested in 5 US states.

In the last 3 years, Generation Growth Capital has exited 2 companies. The Firm’s most common exit type is trade sale (50%). Generation Growth Capital’s largest (disclosed) exit occurred in 2017 when it sold Innovative Laser Technologies for $40M.

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