Equifax’s Direct Marketing Services Division was acquired by Alliance Data Systems on July 1, 2010

Marketing Company

Out of 60 sectors in the Mergr database, marketing ranked 30 in number of deals in 2010. The largest marketing acquisition in 2010 was Equifax’s Direct Marketing Services Division - which was acquired by Alliance Data Systems for $117M.

Join Mergr to view all 47 acquisitions of marketing companies in 2010, including 14 acquisitions by private equity firms, and 33 by strategics.

Equifax’s Direct Marketing Services Division


United States,

Equifax's DMS division provides proprietary data-driven, integrated marketing solutions through two complementary offerings: database marketing and hosting, and data services including U.S. consumer demographic information.


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