Engauge was acquired by Halyard Capital on April 8, 2008

Marketing Company

Out of 60 sectors in the Mergr database, marketing ranked 34 in number of deals in 2008. The largest marketing acquisition in 2008 was Taylor Nelson Sofres - which was acquired by WPP for $2.5B.

Join Mergr to view all 39 acquisitions of marketing companies in 2008, including 15 acquisitions by private equity firms, and 24 by strategics.


1230 Peachtree Street Northeast, Suite 2200,
Atlanta, Georgia (404) 601-
United States,

Engauge is a marketing solutions agency that optimizes the timeless power of brand and customer engagement. Halyard created Engauge in partnership with Stan Rapp, the co-founder and former Chairman of Rapp Collins Worldwide, the world’s leading direct marketing ad agency now owned by Omnicom, and the CEO and Chairman of Interpublic’s MRM Worldwide. Engauge was formed through the acquisition of Austin Direct Impact LLC, a high-end database marketing agency, and TenUnited, Ltd., a leading brand marketing agency. Mr. Rapp is Chairman of Engauge and Rick Milenthal, former Chairman of TenUnited, is CEO. Utilizing the concept of growth through complementary acquisitions, Engauge acquired Streamright, a digital development company, in December 2007. In March 2008, Engauge acquired Spunlogic, a full-service digital marketing agency offering strategy, interactive design, online marketing and web application development. Ultimately, Engauge brings together best-of-class marketing entrepreneurs in the key disciplines clients need today. With Engauge, clients benefit from each member’s specialized excellence and entrepreneurial spirit while operating within the singular vision of the Engauge business model.

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