M&A Deal Summary

Endeavor Acquires On Location Experiences

On January 2, 2020, Endeavor acquired media company On Location Experiences from RedBird Capital Partners, The Carlyle Group and Bruin Sports Capital for 650M USD

Acquisition Highlights
  • This is Endeavor’s 5th transaction in the Media sector.
  • This is Endeavor’s 5th largest (disclosed) transaction.
  • This is Endeavor’s 9th transaction in the United States.
  • This is Endeavor’s 2nd transaction in New York.

M&A Deal Summary

Date 2020-01-02
Target On Location Experiences
Sector Media
Buyer(s) Endeavor
Sellers(s) RedBird Capital Partners
The Carlyle Group
Bruin Sports Capital
Deal Type Add-on Acquisition
Deal Value 650M USD

Target

On Location Experiences

New York, New York, United States
website
On Location Experiences is a media service provider specializes in custom domestic and international event and hospitality experiences in the worlds of sports and entertainment.

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Buyer(S) 1

Buyer

Endeavor

Beverly Hills, California, United States

website


Category Company
Founded 1898
Sector Media
Employees10,000
Revenue 6.0B USD (2023)
DESCRIPTION

Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events, and experiences. Endeavor is comprised of industry leaders including entertainment agency WME; sports, fashion, events, and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation; marketing and licensing; content development, distribution, and sales; event management; and a number of direct-to-consumer offerings. Endeavor was incorporated in 1898 and is based in Beverly Hills, California.


DEAL STATS #
Overall 10 of 12
Sector (Media) 5 of 6
Type (Add-on Acquisition) 9 of 9
State (New York) 2 of 2
Country (United States) 9 of 10
Year (2020) 1 of 1
Size (of disclosed) 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-26 NeuLion

Plainview, New York, United States

NeuLion, Inc. offers solutions that power the highest quality digital experiences for live and on-demand content in up to 4K/HDR on any device. Through its end-to-end technology platform, NeuLion enables digital video management, distribution and monetization for content owners worldwide including the NFL, NBA, UFC, EFL, Euroleague, World Surf League, Univision, Sky Sports, Eleven Sports Network and others. NeuLion powers the entire video ecosystem for content owners and rights holders, consumer electronic companies, and third party video integrators through its MainConcept business. NeuLion’s robust consumer electronics licensing business enables consumer electronics manufacturers to provide a secure, high-quality video experience with premium screen resolution, up to Ultra HD/4K, across virtually all content formats, for a wide range of connected devices. NeuLion is headquartered in Plainview, NY.

Buy $250M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-27 OpenBet

London, United Kingdom

OpenBet is a software provider to the sports betting and gaming industry. OpenBet's main products include an online operating platform, a sportsbook, and a module for the provision of casinos and other games. OpenBet was founded in 1996 and is based in London, United Kingdom.

Buy $1.2B

Seller(S) 3

SELLER
DESCRIPTION

RedBird Capital Partners is a private equity firm focused on investing in growth-oriented companies in the business services, financial services, sports/leisure/hospitality, and media/entertainment sectors. RedBird will consider opportunities throughout North America and has a particular interest in businesses at an inflection point with proven business models, strong management, and little debt. RedBird Capital Partners was formed in 2014 and is based in New York, New York.


DEAL STATS #
Overall 1 of 9
Sector (Media) 1 of 3
Type (Add-on Acquisition) 1 of 6
State (New York) 1 of 3
Country (United States) 1 of 9
Year (2020) 1 of 3
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-18 OneTeam Partners

Washington, District of Columbia, United States

OneTeam Partners provides athletes to maximize the value of their name, image, and likeness rights. OneTeam will manage and further commercialize player intellectual property, beginning with established franchises in video games and trading cards. OneTeam Partners was established in 2019 and is based in Washington, District of Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-22 SASP Toulouse Football Club

Toulouse, France

SASP Toulouse Football Club evolves in the elite of French football, the Ligue 1. TFC governs all the sporting, economic and social activities of the professional football club of the city of Toulouse. The club has experienced an exceptional sporting ascent during the last ten seasons: two successive climbs, a title of French League Champion 2, two European qualifications, a preliminary round of Champions' league, a Gambardella cup, two semi-finals of National Cups and eight seasons in Ligue 1. Toulouse Football Club was formed in 1937 and is based in Toulouse, France.

Buy -
SELLER

The Carlyle Group

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1987
PE ASSETS 376.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
Carlyle's corporate headquarters on Pennsylvania Ave. in Washington, DC.
Carlyle's corporate headquarters on Pennsylvania Ave. in Washington, DC.

The Carlyle Group is a global investment firm that pursues private equity, credit, and real estate investments worldwide. Carlyle's private equity practice practice pursues buyouts, strategic minority equity investments, equity private placements, consolidations and buildups, and growth capital financings. With offices in 19 countries, Carlyle can easily target opportunities throughout North America, Europe, Asia, Australia, the Middle East/North Africa and Latin America. Broad sectors of interest include aerospace, defense, automotive and transportation, consumer, retail, energy and power, financial services, healthcare, industrial, infrastructure, technology services, business services, telecommunications and media. The Carlyle Group was formed in 1987 and is based in Washington DC.


DEAL STATS #
Overall 378 of 443
Sector (Media) 13 of 13
Type (Add-on Acquisition) 163 of 184
State (New York) 15 of 19
Country (United States) 216 of 250
Year (2020) 1 of 20
Size (of disclosed) 52 of 130
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-20 Dept Agency

Amsterdam, Netherlands

Dept Agency is a digital agency. Dept Agency merges creativity, technology, and data. Dept Agency was founded in 2016 and is based in Amsterdam, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-06 Sundyne

Arvada, Colorado, United States

Sundyne is a manufacturer of precision-engineered, highly reliable, safe, and efficient centrifugal pumps and compressors for use in the hydrocarbon processing, chemical processing, power generation, industrial, and high-pressure water applications. Sundyne was established in 1970 and is based in Arvada, Colorado.

Sell -
DESCRIPTION

Bruins Sports Capital is a private investment firm established to create, acquire and invest in enterprises leading the future of the sports and lifestyle industries. The Firm looks to partner with management teams to pursue strategic and operationally-focused opportunities. Bruin Sports Capital was established in 2014 and is headquartered in White Plains, New York.


DEAL STATS #
Overall 1 of 3
Sector (Media) 1 of 2
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-16 Two Circles

London, United Kingdom

Two Circles is a data-driven sports marketing agency. Two Circles has established itself as the market leader for a data-driven approach to sports marketing in Europe. Employing 55 people, the agency works with leading sports rightsholders across 10 markets internationally, enabling them to deliver the right messages to the right customers at the right time and in doing so, deliver commercial growth across all key revenue streams. Two Circles was founded in 2011 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-01 OverTier

London, United Kingdom

OverTier was created to build and operate direct-to-consumer streaming services. OverTier offers a resource set of data analytics, marketing services, and technological platforms all integrated to foster long-term 1×1 consumer relationships.

Buy -