M&A Deal Summary

Diversis Capital Acquires PureCars

On May 7, 2019, private equity firm Diversis Capital acquired marketing company PureCars

Acquisition Highlights
  • This is Diversis Capital’s 1st transaction in the Marketing sector.
  • This is Diversis Capital’s 9th transaction in the United States.
  • This is Diversis Capital’s 1st transaction in Georgia.

M&A Deal Summary

Date 2019-05-07
Target PureCars
Sector Marketing
Buyer(s) Diversis Capital
Deal Type Divestiture

Target

PureCars

Atlanta, Georgia, United States
website
PureCars is an operator of the digital advertising platform for the automotive industry. PureCars unlocks dealerships full sales potential with data-driven, multi-channel technology solutions and expert digital strategy teams. By utilizing its extensive data library and proprietary technology, PureCars’ marketing automation and business intelligence solutions enable dealers to capture more customers, optimize spend efficiency and maximize profitability. PureCars was founded in 2007 and is based in Atlanta, Georgia.

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Buyer(S) 1

Buyer
DESCRIPTION

Diversis Capital is a private equity firm focused on acquiring small to mid-sized North American and European companies in a variety of industry sectors. The Firm will consider a range of transaction situations including corporate carve-outs, buyouts, management partnerships, shareholder liquidity needs, turnarounds, and special situations. Sectors of interest include technology, consumer, healthcare, telecom, industrial, and services. Diversis Capital was formed in 2013 and is based in Santa Monica, California.


DEAL STATS #
Overall 9 of 14
Sector (Marketing) 1 of 1
Type (Divestiture) 2 of 2
State (Georgia) 1 of 1
Country (United States) 9 of 13
Year (2019) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-19 Tempo Software

Boston, Massachusetts, United States

Tempo Software, Inc. provides a user-friendly, high-performance software suite for time tracking, resource management, and budgeting. Tempo enables organizations to plan, optimize, and manage resources, budget, and track project costs, and track and report time for team efficiency. Tempo Software was founded in 1987 and is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-23 WorldAPP

Braintree, Massachusetts, United States

WorldAPP, Inc. is a provider of an enterprise data collection and process optimization software solution company. WorldAPP was founded in 2002 and is based in Braintree, Massachusetts.

Buy -