Digital Fuel Capital Mergers and Acquisitions Summary

Private Equity Profile

In the last 3 years, Digital Fuel Capital has acquired 3 companies. It has also invested in 1 other.

Digital Fuel Capital’s most common sectors for investment are e-commerce (56%) and business services (12%). The Firm’s most common investment types include buyout (lbo, mbo, mbi) (78%) and divestiture (12%). In total, Digital Fuel Capital has invested in 8 US states. Its largest (disclosed) acquisition occurred in 2015 when it acquired LogoSportswear for $11M.

In the last 3 years, Digital Fuel Capital has exited 1 company. The Firm’s most common exit type is trade sale (100%).

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M&A Summary

  • M&A Total Activity10
    • M&A Buy Activity9
    • M&A Sell Activity1
  • Total Sectors Invested 5
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 9

Digital Fuel Capital

339 Auburn Street, Suite 12,
Newton, Massachusetts 02466
United States
(617) 274-8400
www.digitalfuelcapital.com
info@digitalfuelcapital.com

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.


Investment Criteria

Sectors of Interest: Business Services, Digital Media, Distribution, E-Commerce, Internet Software and Services, Marketing, Retail

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Recapitalization, Secondary Buyout

Geographic Preferences: East US, Midwest US, South US, West US

Transaction Criteria Min Max
Target Revenue - -
Target EBITDA - -
Investment Size - -
Enterprise Value - -

M&A Summary

Buy vs Sell

Year ≤ '15 '16 '17 '18 '19 '20 T
Buy (0.8/yr) # 5 - 1 2 1 - 9
vol $11M $11M
Sell (0.2/yr) # - - - 1 - - 1
  10

Most Recent M&A

Company Date Value Type
National Tree Co. 2019-11-25 - Buyout (LBO, MBO, MBI)
Cranford, New Jersey · www.nationaltree.com
LogoSportswear, Inc. 2018-11-01 - Add-on Acquisition
Cheshire, Connecticut · www.logosoftwear.com
Boutique Brands LLC 2018-07-02 - Buyout (LBO, MBO, MBI)
Huntsville, Alabama
RugsUSA LLC 2018-05-07 - Growth Capital
New York, New York · www.rugsusa.com
Artifact Uprising LLC 2017-08-01 - Buyout (LBO, MBO, MBI)
Denver, Colorado · www.artifactuprising.com
Guild Brands LLC 2015-09-01 - Buyout (LBO, MBO, MBI)
Madison, Wisconsin
Summit Sports, Inc. 2015-06-10 - Buyout (LBO, MBO, MBI)
Bloomfield Hills, Michigan · www.summitsports.com
LogoSportswear, Inc. 2015-03-09 11M USD Divestiture
Cheshire, Connecticut · www.logosoftwear.com
Buy Auto Parts 2013-01-01 - Buyout (LBO, MBO, MBI)
San Diego, California · www.buyautoparts.com
Renovation Brands LLC 2012-06-19 - Buyout (LBO, MBO, MBI)
Florence, Alabama · www.renovationbrands.com
View All >>

Portfolio M&A

Company Acquired Add-On/Sale Date #
Guild Brands LLC 2015-09-01 Uno Alla Volta LLC 2019-10-10 2
Madison, Wisconsin North Branford, Connecticut · www.unoallavolta.com
Renovation Brands LLC 2012-06-19 DecorPlanet.com 2019-08-12 1
Florence, Alabama · www.renovationbrands.com New York, New York · www.decorplanet.com
Summit Sports, Inc. 2015-06-10 Austin Kayak LLC 2016-01-27 1
Bloomfield Hills, Michigan · www.summitsports.com Austin, Texas · www.austinkayak.com
Guild Brands LLC 2015-09-01 Artful Home LLC 2015-09-01 1
Madison, Wisconsin Madison, Wisconsin · www.artfulhome.com

M&A by Sector

Sector Current # Value All-time # Value
E-Commerce 5 (63%) - 5 (56%) -
Internet Software and Services - - 1 (11%) 11M (100%)
Business Services 1 (13%) - 1 (11%) -
Distribution 1 (13%) - 1 (11%) -
Retail 1 (13%) - 1 (11%) -
Total 8 - 9 $11M

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 8 (100%) - 9 (100%) 11M (100%)
  Alabama 2 (25%) - 2 (22%) -
  Wisconsin 1 (13%) - 1 (11%) -
  New York 1 (13%) - 1 (11%) -
  New Jersey 1 (13%) - 1 (11%) -
  Michigan 1 (13%) - 1 (11%) -
  Colorado 1 (13%) - 1 (11%) -
  California 1 (13%) - 1 (11%) -
  Connecticut - - 1 (11%) 11M (100%)
Total 8 - 9 $11M

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 7 (88%) - 7 (78%) -
Divestiture - - 1 (11%) 11M (100%)
Growth Capital 1 (13%) - 1 (11%) -
Total 8 - 9 $11M

Exits by Deal Type

Type Total # Value
Trade Sale 1 (100%) -
Total 1 -

Deal Values

buy # Total
< $100M 1 $11M
TOTAL $11M
Largest LogoSportswear, Inc.
$11M (2015-03-09)

M&A Connections

Deals %
Acquired from
Strategic(s)
100%
1 100%
Exited to
Strategic(s)
100%
1 100%

Investor Summary

Size

Small

Established

2015

Specialist/Generalist

Specialist

Leadership

Carson Biederman

Founder & President

Stephen Owen

Vice President

Kiran Gowda

Vice President

Katie Griset

Director of Operations & Investor Relations

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