Digital Fuel Capital Mergers and Acquisitions Summary

Private Equity Firm Profile

In the last 3 years, Digital Fuel Capital has acquired 2 companies.

Digital Fuel Capital’s most common sectors for investment aree-commerce (47%) and consumer products (16%) . The Firm’s most common investment types include buyout (lbo, mbo, mbi) (70%) and secondary buyout (16%). In total, Digital Fuel Capital has invested in 10 US states. Its largest (disclosed) acquisition occurred in 2015 when it acquired LogoSportswear for $11M.

In the last 3 years, Digital Fuel Capital has exited 3 companies. The Firm’s most common exit type is secondary buyout (50%).

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M&A Summary

  • M&A Total Activity17
    • M&A Buy Activity13
    • M&A Sell Activity4
  • Total Sectors Invested 6
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 7
  • M&A Advisors 1

Digital Fuel Capital

339 Auburn Street, Suite 12,
Newton, Massachusetts 02466
United States
(617) 274-8400
www.digitalfuelcapital.com
info@digitalfuelcapital.com

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.


Investment Criteria

Sectors of Interest: Business Services, Digital Media, Distribution, E-Commerce, Internet Software and Services, Marketing, Retail

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Recapitalization, Secondary Buyout

Geographic Preferences: East US, Midwest US, South US, West US

Transaction Criteria Min Max
Target Revenue - -
Target EBITDA - -
Investment Size - -
Enterprise Value - -

M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.6/yr) # 10 1 1 - 1 - 13
vol $11M $11M
Sell (0.6/yr) # 1 - 2 1 - - 4
  17

Most Recent M&A

Company Date Value Type
Jaxxon LLC 2023-05-31 - Buyout (LBO, MBO, MBI)
Costa Mesa, California · www.jaxxon.com
Artifact Uprising LLC 2022-07-07 - Secondary Sale
Denver, Colorado · www.artifactuprising.com
Renovation Brands LLC 2021-11-22 - Secondary Sale
Florence, Alabama · www.renovationbrands.com
RugsUSA LLC 2021-09-10 - Secondary Sale
Cranbury, New York · www.rugsusa.com
First Impression Iron Works, Inc. 2021-04-26 - Secondary Buyout
Gilbert, Arizona · www.firstimpressionsecuritydoors.com
Seattle Coffee Gear 2020-09-18 - Buyout (LBO, MBO, MBI)
Lynnwood, Washington · www.seattlecoffeegear.com
National Tree Co. 2019-11-25 - Buyout (LBO, MBO, MBI)
Cranford, New Jersey · www.nationaltree.com
LogoSportswear, Inc. 2018-11-01 - Trade Sale
Cheshire, Connecticut · www.logosoftwear.com
Boutique Brands LLC 2018-07-02 - Buyout (LBO, MBO, MBI)
Huntsville, Alabama · www.theboutiquebrands.com
RugsUSA LLC 2018-05-07 - Growth Capital
Cranbury, New York · www.rugsusa.com
View All >>

M&A by Sector

Sector Current # Value All-time # Value
E-Commerce 5 (63%) - 6 (46%) -
Consumer Products 1 (13%) - 2 (15%) -
Retail 1 (13%) - 2 (15%) -
Internet Software and Services - - 1 (8%) 11M (100%)
Distribution - - 1 (8%) -
Manufacturing 1 (13%) - 1 (8%) -
Total 8 - 13 $11M

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 8 (100%) - 13 (100%) 11M (100%)
  Wisconsin 2 (25%) - 2 (15%) -
  California 2 (25%) - 2 (15%) -
  Alabama 1 (13%) - 2 (15%) -
  Washington 1 (13%) - 1 (8%) -
  New Jersey 1 (13%) - 1 (8%) -
  Arizona 1 (13%) - 1 (8%) -
  Connecticut - - 1 (8%) 11M (100%)
  New York - - 1 (8%) -
  Michigan - - 1 (8%) -
  Colorado - - 1 (8%) -
Total 8 - 13 $11M

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 6 (75%) - 9 (69%) -
Secondary Buyout 2 (25%) - 2 (15%) -
Divestiture - - 1 (8%) 11M (100%)
Growth Capital - - 1 (8%) -
Total 8 - 13 $11M

Exits by Deal Type

Type Total # Value
Secondary Sale 3 (75%) -
Trade Sale 1 (25%) -
Total 4 -

Top M&A Advisors

Legal Deals
Lowenstein Sandler LLP
1

Deal Values

buy # Total
< $100M 1 $11M
TOTAL $11M
Largest LogoSportswear, Inc.
$11M (2015-03-09)

M&A Connections

Deals
Acquired from
Investor(s)
15%
2 (15%)
Strategic(s)
8%
1 (8%)
Exited to
Investor(s)
75%
3 (75%)
Strategic(s)
25%
1 (25%)

FAQ

When was Digital Fuel Capital founded?

Digital Fuel Capital was founded in 2015.

What type of investor is Digital Fuel Capital?

Digital Fuel Capital is a private equity firm.

Where is Digital Fuel Capital headquartered?

Digital Fuel Capital is headquartered in Newton, Massachusetts.

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