Digital Fuel Capital Mergers and Acquisitions Summary

Private Equity Firm Profile

In the last 3 years, Digital Fuel Capital has acquired 3 companies.

Digital Fuel Capital’s most common sectors for investment aree-commerce (50%) and retail (17%) . The Firm’s most common investment types include buyout (lbo, mbo, mbi) (67%) and secondary buyout (17%). In total, Digital Fuel Capital has invested in 10 US states. Its largest (disclosed) acquisition occurred in 2015 when it acquired LogoSportswear for $11M.

In the last 3 years, Digital Fuel Capital has exited 3 companies. The Firm’s most common exit type is secondary buyout (50%).

Join Mergr to view Digital Fuel Capital’s full profile and discover more small private equity firms just like it.

M&A Summary

  • M&A Total Activity16
    • M&A Buy Activity12
    • M&A Sell Activity4
  • Total Sectors Invested 6
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 9

Digital Fuel Capital

339 Auburn Street, Suite 12,
Newton, Massachusetts 02466
United States
(617) 274-8400
www.digitalfuelcapital.com
info@digitalfuelcapital.com

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.


Investment Criteria

Sectors of Interest: Business Services, Digital Media, Distribution, E-Commerce, Internet Software and Services, Marketing, Retail

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Recapitalization, Secondary Buyout

Geographic Preferences: East US, Midwest US, South US, West US

Transaction Criteria Min Max
Target Revenue - -
Target EBITDA - -
Investment Size - -
Enterprise Value - -

M&A Summary

Buy vs Sell

Year ≤ '17 '18 '19 '20 '21 '22 T
Buy (1.0/yr) # 7 2 1 1 1 - 12
vol $11M $11M
Sell (0.8/yr) # - 1 - - 2 1 4
  16

Most Recent M&A

Company Date Value Type
Artifact Uprising LLC 2022-07-07 - Recapitalization
Denver, Colorado · www.artifactuprising.com
Renovation Brands LLC 2021-11-22 - Secondary Buyout
Florence, Alabama · www.renovationbrands.com
RugsUSA LLC 2021-09-10 - Secondary Buyout
Cranbury, New York · www.rugsusa.com
First Impression Iron Works, Inc. 2021-04-26 - Secondary Buyout
Gilbert, Arizona · www.firstimpressionsecuritydoors.com
Seattle Coffee Gear 2020-09-18 - Buyout (LBO, MBO, MBI)
Lynnwood, Washington · www.seattlecoffeegear.com
National Tree Co. 2019-11-25 - Buyout (LBO, MBO, MBI)
Cranford, New Jersey · www.nationaltree.com
LogoSportswear, Inc. 2018-11-01 - Add-on Acquisition
Cheshire, Connecticut · www.logosoftwear.com
Boutique Brands LLC 2018-07-02 - Buyout (LBO, MBO, MBI)
Huntsville, Alabama · www.theboutiquebrands.com
RugsUSA LLC 2018-05-07 - Growth Capital
Cranbury, New York · www.rugsusa.com
Artifact Uprising LLC 2017-08-01 - Buyout (LBO, MBO, MBI)
Denver, Colorado · www.artifactuprising.com
View All >>

M&A by Sector

Sector Current # Value All-time # Value
E-Commerce 5 (71%) - 6 (50%) -
Retail 1 (14%) - 2 (17%) -
Internet Software and Services - - 1 (8%) 11M (100%)
Consumer Products - - 1 (8%) -
Distribution - - 1 (8%) -
Manufacturing 1 (14%) - 1 (8%) -
Total 7 - 12 $11M

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 7 (100%) - 12 (100%) 11M (100%)
  Wisconsin 2 (29%) - 2 (17%) -
  Alabama 1 (14%) - 2 (17%) -
  California 1 (14%) - 1 (8%) -
  Arizona 1 (14%) - 1 (8%) -
  Washington 1 (14%) - 1 (8%) -
  New Jersey 1 (14%) - 1 (8%) -
  Connecticut - - 1 (8%) 11M (100%)
  Colorado - - 1 (8%) -
  New York - - 1 (8%) -
  Michigan - - 1 (8%) -
Total 7 - 12 $11M

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 5 (71%) - 8 (67%) -
Secondary Buyout 2 (29%) - 2 (17%) -
Divestiture - - 1 (8%) 11M (100%)
Growth Capital - - 1 (8%) -
Total 7 - 12 $11M

Exits by Deal Type

Type Total # Value
Secondary Sale 3 (75%) -
Trade Sale 1 (25%) -
Total 4 -

Deal Values

buy # Total
< $100M 1 $11M
TOTAL $11M
Largest LogoSportswear, Inc.
$11M (2015-03-09)

M&A Connections

Deals
Acquired from
Investor(s)
17%
2 (17%)
Strategic(s)
8%
1 (8%)
Exited to
Investor(s)
75%
3 (75%)
Strategic(s)
25%
1 (25%)

Investor Summary

Investor Type

Private Equity Firm

Size

Small

Established

2015

Specialist/Generalist

Specialist

Leadership

Carson Biederman

Founder & President

Katie Griset

Director of Operations & Investor Relations

Kiran Gowda

Vice President

Stephen Owen

Vice President

 Subscribe to unlock this and 185,153
investor and company profiles

Sign-up today to get full access

  • check  Unlimited Searches
  • check  Unlimited Profile Views
  • check  Build and Export Lists of
    • PE Backed Companies
    • Direct Investors & Acquirers
    • Advisors
    • Deals
    • & More
1 Week Free Trial Learn More

What's Mergr?

We built Mergr to save people the arduous and time-consuming process of tracking when companies are bought, sold, and who currently owns them.

Every day, new opportunities emerge around M&A and we help professionals of all types comb through transactions, investors, and corporate acquirers via an easy-to-use web database that is accessible to anyone.

Try us for 1 week free today!

Mergr, the Easiest-to-Use PE and M&A DB

Key Benefits

  • Stay informed on events in your industry
  • M&A research that takes seconds (not all afternoon)
  • Better understand your customers and prospects
  • Discover active buyers (or sellers)
Search
  • 4.4K Private Equity Firms
  • 176K M&A Transactions
  • 181K Companies Involved in M&A
    (Buyer, Seller, or Target)
  • 3.5K M&A Advisors
    (Investment Banks and Law Firms)
  • 66K M&A Contacts
    (PE and M&A Advisors)

Ready to try?

Join FREE for 1 Week

No obligation. Cancel anytime.

Mergr

Product

Company

Legal