Digital Fuel Capital Mergers and Acquisitions Summary

Private Equity Firm Profile

In the last 3 years, Digital Fuel Capital has acquired 4 companies. It has also invested in 1 other.

Digital Fuel Capital’s most common sectors for investment aree-commerce (46%) and retail (19%) . The Firm’s most common investment types include buyout (lbo, mbo, mbi) (73%) and divestiture (10%). In total, Digital Fuel Capital has invested in 10 US states. Its largest (disclosed) acquisition occurred in 2015 when it acquired LogoSportswear for $11M.

In the last 3 years, Digital Fuel Capital has exited 2 companies. The Firm’s most common exit type is trade sale (50%).

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M&A Summary

  • M&A Total Activity13
    • M&A Buy Activity11
    • M&A Sell Activity2
  • Total Sectors Invested 6
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 9

Digital Fuel Capital

339 Auburn Street, Suite 12,
Newton, Massachusetts 02466
United States
(617) 274-8400
www.digitalfuelcapital.com
info@digitalfuelcapital.com

Digital Fuel Capital is a private investment firm focused on investing in and acquiring companies involved in digital marketing. This includes e-commerce, digital marketing service companies, and advertising/marketing technology companies. Digital Fuel was established in 2015 and is headquartered in Newton, Massachusetts.


Investment Criteria

Sectors of Interest: Business Services, Digital Media, Distribution, E-Commerce, Internet Software and Services, Marketing, Retail

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Recapitalization, Secondary Buyout

Geographic Preferences: East US, Midwest US, South US, West US

Transaction Criteria Min Max
Target Revenue - -
Target EBITDA - -
Investment Size - -
Enterprise Value - -

M&A Summary

Buy vs Sell

Year ≤ '16 '17 '18 '19 '20 '21 T
Buy (1.2/yr) # 5 1 2 1 1 1 11
vol $11M $11M
Sell (0.4/yr) # - - 1 - - 1 2
  13

Most Recent M&A

Company Date Value Type
RugsUSA LLC 2021-09-10 - Secondary Buyout
Cranbury, New York · www.rugsusa.com
First Impression Iron Works, Inc. 2021-04-26 - Secondary Buyout
Gilbert, Arizona · www.firstimpressionsecuritydoors.com
Seattle Coffee Gear 2020-09-18 - Buyout (LBO, MBO, MBI)
Lynnwood, Washington · www.seattlecoffeegear.com
National Tree Co. 2019-11-25 - Buyout (LBO, MBO, MBI)
Cranford, New Jersey · www.nationaltree.com
LogoSportswear, Inc. 2018-11-01 - Add-on Acquisition
Cheshire, Connecticut · www.logosoftwear.com
Boutique Brands LLC 2018-07-02 - Buyout (LBO, MBO, MBI)
Huntsville, Alabama
RugsUSA LLC 2018-05-07 - Growth Capital
Cranbury, New York · www.rugsusa.com
Artifact Uprising LLC 2017-08-01 - Buyout (LBO, MBO, MBI)
Denver, Colorado · www.artifactuprising.com
Guild Brands LLC 2015-09-01 - Buyout (LBO, MBO, MBI)
Madison, Wisconsin
Summit Sports, Inc. 2015-06-10 - Buyout (LBO, MBO, MBI)
Bloomfield Hills, Michigan · www.summitsports.com
View All >>

Portfolio M&A

Company Acquired Add-On/Sale Date #
Guild Brands LLC 2015-09-01 Artful Home LLC 2015-09-01 2
Madison, Wisconsin Madison, Wisconsin · www.artfulhome.com

M&A by Sector

Sector Current # Value All-time # Value
E-Commerce 4 (44%) - 5 (45%) -
Retail 2 (22%) - 2 (18%) -
Internet Software and Services - - 1 (9%) 11M (100%)
Business Services 1 (11%) - 1 (9%) -
Distribution 1 (11%) - 1 (9%) -
Safety/Security 1 (11%) - 1 (9%) -
Total 9 - 11 $11M

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 9 (100%) - 11 (100%) 11M (100%)
  Alabama 2 (22%) - 2 (18%) -
  Colorado 1 (11%) - 1 (9%) -
  California 1 (11%) - 1 (9%) -
  Arizona 1 (11%) - 1 (9%) -
  Wisconsin 1 (11%) - 1 (9%) -
  Washington 1 (11%) - 1 (9%) -
  New Jersey 1 (11%) - 1 (9%) -
  Michigan 1 (11%) - 1 (9%) -
  Connecticut - - 1 (9%) 11M (100%)
  New York - - 1 (9%) -
Total 9 - 11 $11M

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 8 (89%) - 8 (73%) -
Divestiture - - 1 (9%) 11M (100%)
Growth Capital - - 1 (9%) -
Secondary Buyout 1 (11%) - 1 (9%) -
Total 9 - 11 $11M

Exits by Deal Type

Type Total # Value
Secondary Sale 1 (50%) -
Trade Sale 1 (50%) -
Total 2 -

Deal Values

buy # Total
< $100M 1 $11M
TOTAL $11M
Largest LogoSportswear, Inc.
$11M (2015-03-09)

M&A Connections

Deals
Acquired from
Investor(s)
9%
1 (9%)
Strategic(s)
9%
1 (9%)
Exited to
Investor(s)
50%
1 (50%)
Strategic(s)
50%
1 (50%)

Investor Summary

Investor Type

Private Equity Firm

Size

Small

Established

2015

Specialist/Generalist

Specialist

Leadership

Carson Biederman

Founder & President

Katie Griset

Director of Operations & Investor Relations

Kiran Gowda

Vice President

Stephen Owen

Vice President

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