M&A Deal Summary

Dentsu Aegis Network Acquires Merkle

On August 8, 2016, Dentsu Aegis Network Ltd. acquired marketing company Merkle, Inc. from TCV

Acquisition Highlights
  • This is Dentsu Aegis Network’s 34th transaction in the Marketing sector.
  • This is Dentsu Aegis Network’s 11th transaction in the United States.
  • This is Dentsu Aegis Network’s 1st transaction in Maryland.

M&A Deal Summary

Date 2016-08-08
Target Merkle, Inc.
Sector Marketing
Buyer(s) Dentsu Aegis Network Ltd.
Sellers(s) TCV
Deal Type Add-on Acquisition

Target

Merkle, Inc.

Columbia, Maryland, United States
website
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Entrance to Merkle's corporate headquarters in Columbia, Maryland.
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.

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Buyer(S) 1

Buyer

Dentsu Aegis Network Ltd.

London, United Kingdom

website


Category Company
SectorMarketing
Employees38,000
DESCRIPTION

Dentsu Aegis Network Ltd. is a media communication services, marketing, and market research company. Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 38,000 dedicated specialists.


DEAL STATS #
Overall 84 of 130
Sector (Marketing) 34 of 60
Type (Add-on Acquisition) 75 of 118
State (Maryland) 1 of 1
Country (United States) 11 of 27
Year (2016) 17 of 25
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-25 Gyro Communications Ltd.

London, United Kingdom

Gyro Communications Ltd. is an independent global creative agency dedicated exclusively to business-to-business (B2B) marketing.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-01 Accordant Media LLC

New York, New York, United States

Accordant Media LLC is a data-driven full-service programmatic advertising company and technology solution provider.

Buy -

Seller(S) 1

SELLER

TCV

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1995
PE ASSETS 12.0B USD
SizeMega
Type Sector Focused
DESCRIPTION

Technology Crossover Ventures (TCV) is a private equity and venture capital firm focused on investments in growth technology companies. TCV looks to provide capital for growth, recapitalizations, acquisitions, and buyouts of technology companies in sectors such as internet, financial technology, infrastructure & communications, and software. TCV targets opportunities in North America and looks to commit between $30 and $300 million of equity capital per transaction. TCV was formed in 1995 and is based in Palo Alto, New York City, and London.


DEAL STATS #
Overall 64 of 75
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 33 of 40
State (Maryland) 1 of 1
Country (United States) 57 of 67
Year (2016) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-02 Watermark Insights, LLC

New York, New York, United States

Watermark is a provider of assessment software for higher education institutions worldwide. Watermark provides educational intelligence systems that help colleges and universities gain insights into student learning so that they can improve the quality of educational programs, assess institutional effectiveness, and streamline the accreditation process. Watermark supports over 1,100 higher education institutions. Watermark is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-21 Everyday Health, Inc.

New York, New York, United States

Everyday Health, Inc. is a provider of digital health marketing and communications solutions. Everyday Health attracts a large and engaged audience of consumers and healthcare professionals to its premier health and wellness properties, and utilizes its data and analytics expertise to deliver highly personalized content experiences and efficient and effective marketing and engagement solutions. Everyday Health enables consumers to manage their daily health and wellness needs, healthcare professionals to stay informed and make better decisions for their patients, and marketers, health payers and providers to communicate and engage with consumers and healthcare professionals to drive better health outcomes. Everyday Health's content and solutions are delivered through multiple channels, including desktop, mobile web, and mobile phone and tablet applications, as well as video and social media.

Sell $465M