Bruin Sports Capital Mergers and Acquisitions Summary

Private Equity Profile

In the last 3 years, Bruin Sports Capital has acquired 2 companies. It has also invested in 1 other.

Bruin Sports Capital’s most common sectors for investment are marketing (50%) and media (34%). The Firm’s most common investment types include buyout (lbo, mbo, mbi) (50%) and divestiture (34%). In total, Bruin Sports Capital has invested in 2 US states and 3 different countries.

In the last 3 years, Bruin Sports Capital has exited 1 company. The Firm’s most common exit type is trade sale (100%). Bruin Sports Capital’s largest (disclosed) exit occurred in 2020 when it sold On Location Experiences for $650M.

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M&A Summary

  • M&A Total Activity7
    • M&A Buy Activity6
    • M&A Sell Activity1
  • Total Sectors Invested 3
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 4

Bruin Sports Capital

7 Renaissance Square, 2nd Floor,
White Plains, New York 10601
United States
(914) 849-0900
www.bruinsportscapital.com
info@bruinsc.com

Bruins Sports Capital is a private investment firm established to create, acquire and invest in enterprises leading the future of the sports and lifestyle industries. The Firm looks to partner with management teams to pursue strategic and operationally-focused opportunities. Bruin Sports Capital was established in 2014 and is headquartered in White Plains, New York.


Investment Criteria

Sectors of Interest: Digital Media, Information Technology, Marketing, Media

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital

Geographic Preferences: East US, Midwest US, South US, West US

Transaction Criteria Min Max
Target Revenue - -
Target EBITDA - -
Investment Size - -
Enterprise Value - -

M&A Summary

Buy vs Sell

Year ≤ '16 '17 '18 '19 '20 '21 T
Buy (0.6/yr) # 3 - 1 1 - 1 6
Sell (0.2/yr) # - - - - 1 - 1
vol $650M $650M
  7

Most Recent M&A

Company Date Value Type
OverTier 2021-01-01 - Growth Capital
London, United Kingdom
On Location Experiences 2020-01-02 650M USD Add-on Acquisition
New York, New York · www.nflonlocation.net
Two Circles Ltd. 2019-12-16 - Divestiture
London, United Kingdom · www.insidetwocircles.com
Soulsight 2018-10-01 - Buyout (LBO, MBO, MBI)
Chicago, Illinois · www.soulsight.com
deltatre Spa 2016-06-30 - Buyout (LBO, MBO, MBI)
Torino, Italy · www.deltatre.com
Engine Shop LLC 2015-11-09 - Buyout (LBO, MBO, MBI)
New York, New York · www.engineshopagency.com
On Location Experiences 2015-03-30 - Divestiture
New York, New York · www.nflonlocation.net
View All >>

Portfolio M&A

Company Acquired Add-On/Sale Date #
Engine Shop LLC 2015-11-09 IEG Sponsorship Conference 2018-07-23 3
New York, New York · www.engineshopagency.com Chicago, Illinois · www.sponsorship.com
Engine Shop LLC 2015-11-09 The Gamer Agency 2017-12-11 2
New York, New York · www.engineshopagency.com New York, New York · www.thegameragency.com

M&A by Sector

Sector Current # Value All-time # Value
Marketing 3 (60%) - 3 (50%) -
Media 1 (20%) - 2 (33%) -
Information Services 1 (20%) - 1 (17%) -
Total 5 - 6 -

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 2 (40%) - 3 (50%) -
  New York 1 (20%) - 2 (33%) -
  Illinois 1 (20%) - 1 (17%) -
United Kingdom 2 (40%) - 2 (33%) -
Italy 1 (20%) - 1 (17%) -
Total 5 - 6 -

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 3 (60%) - 3 (50%) -
Divestiture 1 (20%) - 2 (33%) -
Growth Capital 1 (20%) - 1 (17%) -
Total 5 - 6 -

Exits by Deal Type

Type Total # Value
Trade Sale 1 (100%) 650M (100%)
Total 1 $650M

Deal Values

sell # Total
$100M to $1B 1 $650M
TOTAL $650M
Largest On Location Experiences
$650M (2020-01-02)

M&A Connections

Deals
Acquired from
Strategic(s)
17%
1 (17%)
Exited to
Strategic(s)
100%
1 (100%)

Investor Summary

Size

Small

Established

2014

Specialist/Generalist

Specialist

Leadership

George Pyne

Founder & CEO

Jeffrey Roth

Founding Member & Partner

Anthony Crispino

Founding Partner

Michael Macias

CFO

David Abrutyn

Partner

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