Investment Summary

Exits Paramount Cards

On August 1, 2006, invested in consumer products company Paramount Cards from Bradford Equities Management and Peninsula Capital Partners

Investment Highlights
  • This is transaction in the Consumer Products sector.
  • This is transaction in the United States.
  • This is transaction in Rhode Island.

Investment Summary
Date 2006-08-01
Target Paramount Cards
Sector Consumer Products
Sellers(s) Bradford Equities Management
Peninsula Capital Partners
Deal Type Bankruptcy

Target

Paramount Cards

Pawtucket, Rhode Island, United States
Paramount Cards, Inc. is a publisher of greeting cards located in Pawtucket, Rhode Island. The Company distributes its cards primarily through deep discount card shops, including its own chain of stores known as Card$mart (62 licensee and 5 company-owned stores), party stores and other discount retail channels. It is the fifth largest card maker in the U.S., behind Hallmark, American Greetings, Gibson and Recycled Greetings, Inc. The Company specializes in more traditional premium quality cards that retail at prices 50% or more below the printed price on the card.

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Seller(S) 2

SELLER

Bradford Equities Management

White Plains, New York, United States

Investor Investor

website

Category Private Equity Firm
Founded 1974
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Bradford Equities Management LLC (BEM) is a private equity firm that acquires mid-sized, US based companies in partnership with management. BEM generally seeks companies with $15 to $75 million in annual revenues for platform acquisitions and a minimum of $5 million in revenues for add-on acquisitions. BEM invests across a broad range of industries and favors low-technology manufacturing businesses as well as specialty distribution companies. Prospective acquisition candidates may include privately-held corporations and divisions or subsidiaries of larger corporations. Bradford Equities Management was formed in 1974 and is based in White Plains, New York.

DEAL STATS #
Overall 6 of 12
Sector (Consumer Products) 2 of 2
Type (Bankruptcy) 2 of 2
State (Rhode Island) 1 of 1
Country (United States) 6 of 12
Year (2006) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-04-01 Sunbelt Modular

Sachse, Texas, United States

SSunbelt Modular is a wholesale manufacturer, designer and marketer of multi-unit stock and custom modular commercial building complexes in the United States.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-30 TriMark

South Attleboro, Massachusetts, United States

TriMark is a full service distributor of food service equipment and supplies and a provider of design and engineering services to over 10,000 customers nationwide, including restaurant, healthcare, entertainment, and other food service venues and facilities. TriMark USA, Inc. was established in 1998 and is based in South Attleboro, Massachusetts.

Sell -
SELLER

Peninsula Capital Partners

Detroit, Michigan, United States

Investor Investor Investor Investor Investor

website

Category Mezzanine Finance Firm
Founded 1995
PE ASSETS 1.9B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Peninsula Capital Partners is an investment group focused on providing a range of financing solutions to middle-market companies. The Firm is willing to be a minority or control investor and invests across the capital structure. This includes subordinated debt, preferred or common stock. For mezzanine commitments, Peninsula looks to invest $5 to $40 million. For equity transactions, Peninsula looks to invest $2 to $20 million. Peninsula is a generalist investor. Target sectors include manufacturing, industrial service, distribution, consumer products, professional services, retail, applied technology, transportation, food processing and packaging. Peninsula Capital Partners was formed in 1995 and is based in Detroit, Michigan.

DEAL STATS #
Overall 12 of 45
Sector (Consumer Products) 1 of 3
Type (Bankruptcy) 1 of 2
State (Rhode Island) 1 of 1
Country (United States) 12 of 42
Year (2006) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-06-01 Etransmedia Technology

Troy, New York, United States

Etransmedia Technology, Inc. is a healthcare information technology company delivering comprehensive integrated software, service and connectivity solutions to simplify critical functions in the healthcare community. Etransmedia customers include some of the country’s leading healthcare systems and hospitals, as well as affiliated physician practices. With 400 employees, the company operates across 43 states and reaches more than 12,500 providers and 30,000 users.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-10-09 Haskell Jewels

New York City, New York, United States

Haskell Jewels, Ltd. is a designer, marketer, and distributor of costume jewelry. The Company is owned and operated by Frank Fialkoff and his family, who purchased the Company, including its brand name, inventory, and showroom in 1990. Mr. Fialkoff is a 40-year industry veteran with extensive executive management experience at other leading fashion jewelry companies.

Buy -
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