M&A Deal Summary

Better Collective A/S Acquires Action Network

On May 3, 2021, Better Collective A/S acquired gaming company Action Network, Inc. from TCG The Chernin Group for 240M USD

Acquisition Highlights
  • This is Better Collective A/S’s 1st transaction in the Gaming sector.
  • This is Better Collective A/S’s 1st largest (disclosed) transaction.
  • This is Better Collective A/S’s 1st transaction in the United States.
  • This is Better Collective A/S’s 1st transaction in California.

M&A Deal Summary

Date 2021-05-03
Target Action Network, Inc.
Sector Gaming
Buyer(s) Better Collective A/S
Sellers(s) TCG The Chernin Group
Deal Type Add-on Acquisition
Deal Value 240M USD
Advisor(s) Moelis & Co. (Financial)
Venable LLP (Legal)

Target

Action Network, Inc.

Playa Vista, California, United States
website
Action Network is a sports media company that provides in-depth betting content, tools, and analytics for sports fans. Action’s media platforms provide an enhanced experience for its users through original sports news content, premium insights, deep menus of odds, and proprietary betting tools and data. Action Network was founded in 2017 and is based in Playa Vista, California.

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Buyer(S) 1

Buyer

Better Collective A/S

Copenhagen K, Denmark

website


Category Company
Founded 2002
SectorDigital Media
Employees193
DESCRIPTION

Better Collective A/S is a developer of educational platforms within the iGaming industry. Through our products, company aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.


DEAL STATS #
Overall 7 of 7
Sector (Gaming) 1 of 1
Type (Add-on Acquisition) 6 of 6
State (California) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-28 HLTV.org ApS

Aarhus, Denmark

HLTV.org ApS is a Counter Strike: Global Offensive site covering more than 10.000 matches a year. HLTV.org is based in Aarhus, Denmark.

Buy €35M

Seller(S) 1

SELLER

TCG The Chernin Group

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 2010
SizeSmall
Type Sector Focused
DESCRIPTION

TCG (The Chernin Group) is a private investment firm focused on majority and minority investments in growing consumer businesses. Specific areas of interest include digital media, commerce, marketplaces, sports, gaming, consumer finance, and health/wellness. The Firm is a long-term investor and looks to work alongside companies to help build lasting value. TCG was originally formed in 2010 and is headquartered in Playa Vista, California.


DEAL STATS #
Overall 1 of 1
Sector (Gaming) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-16 Goldin Auctions

Runnemede, New Jersey, United States

Goldin Auctions is a marketplace for trading cards, sports memorabilia, and other collectibles. The company routinely sets records for the most expensive trading cards and other memorabilia ever sold. Lifelong collectors and new hobbyists alike trust Goldin Auctions because the company professionally authenticates everything it sells. Goldin Auctions is the official auction partner of the Naismith Memorial Basketball Hall of Fame, The Major League Baseball Players Alumni Association, The Jackie Robinson Foundation, and the Babe Ruth Birthplace and Museum.

Buy -