M&A Deal Summary

Better Collective A/S Acquires Action Network

On May 3, 2021, Better Collective A/S acquired gaming company Action Network from TCG for 240M USD

Acquisition Highlights
  • This is Better Collective A/S’s 1st transaction in the Gaming sector.
  • This is Better Collective A/S’s largest (disclosed) transaction.
  • This is Better Collective A/S’s 1st transaction in the United States.
  • This is Better Collective A/S’s 1st transaction in California.

M&A Deal Summary

Date 2021-05-03
Target Action Network
Sector Gaming
Buyer(s) Better Collective A/S
Sellers(s) TCG
Deal Type Add-on Acquisition
Deal Value 240M USD
Advisor(s) Moelis & Co. (Financial)
Venable LLP (Legal)

Target

Action Network

Playa Vista, California, United States
website
Action Network is a sports media company that provides in-depth betting content, tools, and analytics for sports fans. Action’s media platforms provide an enhanced experience for its users through original sports news content, premium insights, deep menus of odds, and proprietary betting tools and data. Action Network was founded in 2017 and is based in Playa Vista, California.

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Buyer(S) 1

Buyer

Better Collective A/S

Copenhagen K, Denmark

website


Category Company
Founded 2002
Sector Digital Media
Employees193
DESCRIPTION

Better Collective A/S is a developer of educational platforms within the iGaming industry. Through our products, company aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products. This includes bettingexpert.com, the trusted home of tips from expert tipsters and in depth betting theory, and SmartBets, the odds comparison platform made personal.


DEAL STATS #
Overall 7 of 8
Sector (Gaming) 1 of 1
Type (Add-on Acquisition) 6 of 7
State (California) 1 of 1
Country (United States) 1 of 2
Year (2021) 1 of 1
Size (of disclosed) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-02-28 HLTV.org ApS

Aarhus, Denmark

HLTV.org ApS is a Counter Strike: Global Offensive site covering more than 10.000 matches a year. HLTV.org is based in Aarhus, Denmark.

Buy €35M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-03 Playmaker HQ

Deerfield Beach, Florida, United States

Playmaker HQ is a sports and entertainment media platform that specializes in providing original entertainment and sports content with exclusive athlete collaborations and creator talent mainly targeting the US market. Playmaker HQ is based in Deerfield Beach, Florida.

Buy $54M

Seller(S) 1

SELLER
DESCRIPTION

TCG (The Chernin Group) is a private investment firm focused on majority and minority investments in growing consumer businesses. Specific areas of interest include digital media, commerce, marketplaces, sports, gaming, consumer finance, and health/wellness. The Firm is a long-term investor and looks to work alongside companies to help build lasting value. TCG was originally formed in 2010 and is headquartered in Playa Vista, California.


DEAL STATS #
Overall 2 of 3
Sector (Gaming) 1 of 1
Type (Add-on Acquisition) 2 of 3
State (California) 1 of 2
Country (United States) 2 of 3
Year (2021) 1 of 1
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-16 Goldin Auctions

Runnemede, New Jersey, United States

Goldin Auctions is an online marketplace for trading cards, sports memorabilia, and other collectibles. Goldin Auctions is the official auction partner of the Naismith Memorial Basketball Hall of Fame, The Major League Baseball Players Alumni Association, The Jackie Robinson Foundation, and the Babe Ruth Birthplace and Museum. Goldin Auctions is based in Runnemede, New Jersey.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-25 Epic Gardening

San Diego, California, United States

Epic Gardening is a creator-led, content-to-commerce brand in gardening that has grown to become the most followed gardening community online, with over 6 million followers across its channels and an extensive library of written gardening guides. Epic Gardening's online store offers a highly curated offering gardening products, including its flagship product, Birdies Raised Beds. Epic Gardening was founded in 2013 and is based in San Diego, California.

Buy -