M&A Deal Summary

B&G Foods Acquires General Mills - Green Giant and Le Sueur Brands

On September 3, 2015, B&G Foods acquired food company General Mills - Green Giant and Le Sueur Brands from General Mills for 765M USD

Acquisition Highlights
  • This is B&G Foods’ 11th transaction in the Food sector.
  • This is B&G Foods’ largest (disclosed) transaction.
  • This is B&G Foods’ 11th transaction in the United States.
  • This is B&G Foods’ 1st transaction in Minnesota.

M&A Deal Summary

Date 2015-09-03
Target General Mills - Green Giant and Le Sueur Brands
Sector Food
Buyer(s) B&G Foods
Sellers(s) General Mills
Deal Type Divestiture
Deal Value 765M USD

Target

General Mills - Green Giant and Le Sueur Brands

Minneapolis, Minnesota, United States
General Mills - Green Giant and Le Sueur brands is a provider of nutritious vegetables food products.

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Buyer(S) 1

Buyer

B&G Foods

Parsippany, New Jersey, United States

website


Category Company
Founded 1822
Sector Food
Employees2,982
Revenue 2.1B USD (2021)
DESCRIPTION

B&G Foods is a manufacturer, seller and distributor of a diversified portfolio of high-quality, shelf-stable branded food products including pickles and peppers, hot sauces, wine vinegar, maple syrup, molasses, snack foods, fruit spreads, pasta sauces, beans, ready-to-use spices, salad dressings, marinades, taco shells and kits, and taco sauce and seasonings. B&G Foods was incorporated in 1822 and is based in Parsippany, New Jersey.


DEAL STATS #
Overall 11 of 19
Sector (Food) 11 of 19
Type (Divestiture) 6 of 10
State (Minnesota) 1 of 1
Country (United States) 11 of 19
Year (2015) 2 of 2
Size (of disclosed) 1 of 13
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-13 Spartan Foods of America

Spartanburg, South Carolina, United States

Spartan Foods of America is a manufacturer of branded pizza crusts sold primarily through grocery and retail channels.

Buy $50M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-21 ACH Food - Spices & Seasonings Business

United States

ACH Food - Spices & Seasonings Business is a supplier of spices and seasonings to retail and food service customers.

Buy $365M

Seller(S) 1

SELLER

General Mills

Minneapolis, Minnesota, United States

website


Category Company
Founded 1866
Sector Food
Employees32,500
Revenue 20.1B USD (2023)
DESCRIPTION
Entrance to General Mills' corporate headquarters in Minneapolis.
Entrance to General Mills' corporate headquarters in Minneapolis.

General Mills is a multinational manufacturer and marketer of branded consumer foods sold through retail stores. The Company is also a supplier of branded and unbranded food products to the foodservice and commercial baking industries. General Mills' portfolio includes a wide range of well-known brands such as Cheerios, Yoplait, Betty Crocker, Pillsbury, Haagen-Dazs, Annie's Homegrown, and Nature Valley, among others. The company's products encompass various categories, including cereals, yogurt, snack bars, meal kits, ready-to-eat meals, and frozen desserts. General Mills was founded in 1866 and is based in Minneapolis, Minnesota.


DEAL STATS #
Overall 6 of 9
Sector (Food) 4 of 7
Type (Divestiture) 5 of 8
State (Minnesota) 3 of 5
Country (United States) 6 of 8
Year (2015) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-08 Annie s

Berkeley, California, United States

Annie's, Inc. is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors, and preservatives regularly used in many conventional packaged foods.

Buy $820M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-23 Carolina Administracao e Participacoes Societarias

Ribeirao Claro, Brazil

Carolina Administracao e Participacoes Societarias Ltda. is a family-owned brazilian yogurt and dairy products producer.

Buy -