M&A Deal Summary

Axel Springer and PubliGroupe AG Acquire Digital Window

On August 4, 2009, Axel Springer and PubliGroupe AG acquired marketing company Digital Window

Acquisition Highlights
  • This is Axel Springer’s 2nd and PubliGroupe AG’s 2nd transaction in the Marketing sector.
  • This is Axel Springer’s 1st and PubliGroupe AG’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2009-08-04
Target Digital Window
Sector Marketing
Buyer(s) Axel Springer
PubliGroupe AG
Deal Type Add-on Acquisition

Target

Digital Window

London, United Kingdom
website
Digital Window Ltd. is a digital marketing firm. The Company was formed in 2000 and is based in London.

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Buyer(S) 2

Buyer

Axel Springer

Berlin, Germany

website

Category Company
Founded 1946
Sector Publishing
Employees16,233
Revenue 3.2B EUR (2018)
DESCRIPTION
Entrance to Axel Springer's corporate headquarters in Berlin.
Entrance to Axel Springer's corporate headquarters in Berlin.

Axel Springer is a German publisher of newspapers and magazines. Axel Springer was founded in 1946 and is based in Berlin, Germany.

DEAL STATS #
Overall 2 of 9
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 2 of 7
Country (United Kingdom) 1 of 1
Year (2009) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-05-22 Zanox AG

Berlin, Germany

ZANOX.de AG is a provider of performance-based multichannel eCommerce solutions. zanox XS is a global solution for the efficient marketing of products and services on the Internet. zanox online marketing services comprise affiliate marketing, search engine management, e-mail marketing, online shopping and customer loyalty programs.

Buy €215M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-09-02 StepStone

Berlin, Germany

StepStone is a European provider of job boards and job listing services.

Buy -
Buyer

PubliGroupe AG

Lausanne, Switzerland

website

Category Company
Sector Marketing
DESCRIPTION

PubliGroupe AG is an internationally active marketer and service provider for cross-media commercial communication. PubliGroupe is a provider of advertising services for a large number of print media companies. The publishing and marketing of print and online directories (yellow pages) is an important part of the activities of PubliGroupe. In the field of electronic media PubliGroupe markets advertising for TV, Radio and the Internet.

DEAL STATS #
Overall 2 of 4
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 2 of 2
Country (United Kingdom) 1 of 1
Year (2009) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-05-22 Zanox AG

Berlin, Germany

ZANOX.de AG is a provider of performance-based multichannel eCommerce solutions. zanox XS is a global solution for the efficient marketing of products and services on the Internet. zanox online marketing services comprise affiliate marketing, search engine management, e-mail marketing, online shopping and customer loyalty programs.

Buy €215M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-20 Spree7

Berlin, Germany

Spree7 GmbH provides marketing and media sales services.

Buy -
Mergr

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