Augeo Affinity Marketing Mergers and Acquisitions Summary

MarketingCompany

Augeo Affinity Marketing has acquired 10 companies, including 6 in the last 5 years. A total of 2 acquisitions came from private equity firms. It has also divested 1 asset.

It’s largest disclosed sale occurred in 2018, when it sold ampliFI Loyalty Solutions to Lightyear Capital for $140M. Augeo Affinity Marketing has acquired in 6 different US states. The Company’s most targeted sectors include marketing (40%) and information technology (20%).

Join Mergr and gain access to Augeo Affinity Marketing’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the marketing sector.

M&A Summary

  • M&A Total Activity11
    • M&A Buy Activity10
    • M&A Sell Activity1
  • Total Sectors Invested 4
  • Total Countries Invested 1
  • M&A Buy/Sell Connections 4
  • M&A Advisors 2

Augeo Affinity Marketing, Inc.

2561 Territorial Road,
St. Paul, Minnesota 55114
United States,
(651) 917-9143
www.augeomarketing.com

Augeo Affinity Marketing, Inc. is a provider of loyalty and incentive marketing platforms with a focus on developing new solutions and innovative technology for clients and their customers.


M&A Summary

Buy vs Sell

Year ≤ '18 '19 '20 '21 '22 '23 T
Buy (1.2/yr) # 4 2 1 1 1 1 10
Sell (0.0/yr) # 1 - - - - - 1
vol $140M $140M
  11

Most Recent M&A

Company Date Value Type
Brand Networks LLC 2023-02-15 - Add-on Acquisition
St. Paul, Minnesota · www.bn.co
Structural, Inc. 2022-10-04 - Add-on Acquisition
St. Paul, Minnesota · www.structural.com
Deluxe Financial Services LLC 2021-01-05 - Divestiture
Shoreview, Minnesota · www.deluxerewards.com
Empyr 2020-04-23 - Add-on Acquisition
San Diego, California · www.empyr.com
MotivAction LLC 2019-09-05 - Add-on Acquisition
Minneapolis, Minnesota · www.motivaction.com
Wingnut Advertising 2019-02-05 - Add-on Acquisition
Minneapolis, Minnesota · www.wingnutinc.com
ampliFI Loyalty Solutions 2018-09-26 140M USD Divestiture
Naperville, Illinois · www.amplifiloyalty.com
Edo Interactive, Inc. 2017-01-18 - Add-on Acquisition
Nashville, Tennessee · www.edointeractive.com
Incentive Logic, Inc. 2016-06-02 - Add-on Acquisition
Scottsdale, Arizona · www.incentivelogic.com
Performance Plus Marketing LLC 2016-01-14 - Add-on Acquisition
Roswell, Georgia · www.performplus.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 4 (40%) - - -
Information Technology 2 (20%) - - -
Internet Software and Services 2 (20%) - - -
Software 2 (20%) - - -
Financial Services - - 1 (100%) 140M (100%)
Total 10 - 1 $140M

By Geo

State/Country Buy Value Sell Value
United States 10 - 1 140M
  Minnesota 5 - - -
  Tennessee 1 - - -
  New Hampshire 1 - - -
  Georgia 1 - - -
  California 1 - - -
  Arizona 1 - - -
  Illinois - - 1 140M
Total 10 - 1 $140M

Top M&A Advisors

Financial Deals
Raymond James - Investment Banking
1
Legal Deals
Winthrop & Weinstine PA
1

Deal Values

sell # Total
$100M to $1B 1 $140M
TOTAL $140M
Largest ampliFI Loyalty Solutions
$140M (2018-09-26)

M&A Connections

Deals
Acquired from
Investor(s)
20%
2 (20%)
Strategic(s)
10%
1 (10%)
Divested to
Investor(s)
100%
1 (100%)

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