M&A Deal Summary

Audioboom Group Acquires Triton Digital

On February 13, 2018, Audioboom Group plc acquired internet software and services company Triton Digital LLC from Vector Capital for 185M USD

Acquisition Highlights
  • This is Audioboom Group’s 1st transaction in the Internet Software and Services sector.
  • This is Audioboom Group’s 1st largest (disclosed) transaction.
  • This is Audioboom Group’s 2nd transaction in the United States.
  • This is Audioboom Group’s 2nd transaction in California.
Investment Fate
  • Triton Digital was divested to a strategic buyer in 2018 for 150M USD.
  • Triton Digital was divested to a strategic buyer in 2021 for 230M USD.

M&A Deal Summary

Date 2018-02-13
Target Triton Digital LLC
Sector Internet Software and Services
Buyer(s) Audioboom Group plc
Sellers(s) Vector Capital
Deal Type Add-on Acquisition
Deal Value 185M USD

Target

Triton Digital LLC

Sherman Oaks, California, United States
website
Triton Digital LLC is an end-to-end software vendor to the digital audio marketplace, enabling audio streaming, advertising, audience measurement, and online presence to audio publishers. and Triton Digital provides services in over 40 countries, the Directors believe Triton to be one of the largest technology and service providers to the online audio industry. Triton Digital was founded in 2006 and is based in Sherman Oaks, California.

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Buyer(S) 1

Buyer

Audioboom Group plc

Saint Helier, Channel Islands

website


Category Company
SectorInternet Software and Services
Employees37
Revenue 27M USD (2020)
DESCRIPTION

Audioboom is a SaaS based digital social media audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. Audioboom works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.


DEAL STATS #
Overall 2 of 2
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (California) 2 of 2
Country (United States) 2 of 2
Year (2018) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-25 Sonr News, Inc.

Berkeley, California, United States

Sonr is the most powerful tool for real-time social media searching, monitoring, and trend-analysis. SONR is developing algorithms which will allow Audioboom to accelerate the creation and phased introduction of industry leading, plug-in, intelligent data management platforms that will better inform programmatic ad-serving solutions and audio recommendation engines over the next 12 months.

Buy £1M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-17 Triton Digital LLC

Sherman Oaks, California, United States

Triton Digital LLC is an end-to-end software vendor to the digital audio marketplace, enabling audio streaming, advertising, audience measurement, and online presence to audio publishers. and Triton Digital provides services in over 40 countries, the Directors believe Triton to be one of the largest technology and service providers to the online audio industry. Triton Digital was founded in 2006 and is based in Sherman Oaks, California.

Sell $150M

Seller(S) 1

SELLER

Vector Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1997
PE ASSETS 4.0B USD
SizeLarge
Type Sector Focused
DESCRIPTION

Vector Capital is a private equity firm specializing in spinouts, buyouts and recapitalizations of established technology businesses. Vector targets both public and private company investments. Prospective businesses typically have strong customer bases, high gross margins, and at least $30 million in sales. Vector Capital was formed in 1997, after spinning out from Ziff Brothers Investments. The Firm is based in San Francisco, California.


DEAL STATS #
Overall 22 of 29
Sector (Internet Software and Services) 5 of 7
Type (Add-on Acquisition) 14 of 17
State (California) 9 of 10
Country (United States) 19 of 24
Year (2018) 1 of 1
Size (of disclosed) 8 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-03 CloudSense Ltd.

London, United Kingdom

CloudSense is a Salesforce-native, industry-specific cloud company, enables leading customer-centric enterprises worldwide to transform the way they sell, delivering capabilities to efficiently provide seamless one-to-one omnichannel customer experiences. Using CloudSense’s industry-specific platform, organizations can sell more, launch faster and reduce costs by producing the integrated, digital-first experiences today’s customers expect. Integrating into CRM, ERP and other systems, the CloudSense Platform provides companies with powerful Commerce SaaS capabilities for sales teams, mobile workforces, service agents, retail, resellers, telephone sales and customers buying online.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-05-16 KELA Group

Tel Aviv, Israel

KELA Group is a provider of advanced cyber intelligence software and solutions to enterprises and governmental agencies around the world. Its security platform, RaDark, leverages advanced algorithms, data science, and elite Israeli intelligence expertise to provide extremely targeted and automated darknet monitoring and cybersecurity solutions that protect large enterprises and governments around the world. The automated platform provides real-time actionable intelligence about threats specifically targeting the client’s organization, such as leaked user credentials or IT infrastructure vulnerabilities, allowing organizations to thwart attacks before they take place.

Buy -