M&A Deal Summary

Artefact Acquires Metapeople

On May 19, 2011, Artefact acquired internet software and services company Metapeople

Acquisition Highlights
  • This is Artefact’s 1st transaction in the Internet Software and Services sector.
  • This is Artefact’s 1st transaction in Germany.

M&A Deal Summary
Date 2011-05-19
Target Metapeople
Sector Internet Software and Services
Buyer(s) Artefact
Deal Type Add-on Acquisition

Target

Metapeople

Duisburg, Germany
website
Metapeople GmbH is a search engine marketing and optimization agency.

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Buyer(S) 1

Buyer

Artefact

Paris, France

website

Category Company
Founded 1998
Sector Marketing
Employees775
Revenue 75M EUR (2020)
DESCRIPTION

Artefact is an independent international performance agency, provides digital marketing services primarily in France. Artefact was founded in 1998 and is headquartered in Paris, France.

DEAL STATS #
Overall 1 of 3
Sector (Internet Software and Services) 1 of 2
Type (Add-on Acquisition) 1 of 3
Country (Germany) 1 of 1
Year (2011) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-09-11 Internet Advantage

Madrid, Spain

Internet Advantage is an online marketing company, specializing in SEO and Link Building services.

Buy -
Mergr

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