Apollo Brands is a diversified consumer products company that offers its retail partners and consumers quality products at an unsurpassed value by leveraging its expertise in designing and sourcing innovative goods. Petra has invested $10 million in a combination of subordinated debt and equity in partnership with Transition Capital Partners in support of Apollo’s acquisition of Mach Speed, JLAB and Bear River International.
Join Mergr to view all 138 acquisitions of consumer products companies in 2012, including 41 acquisitions by private equity firms, and 97 by strategics.
Out of 60 sectors in the Mergr database, consumer products ranked 17 in number of deals in 2012. The largest consumer products acquisition in 2012 was Parfumerie Douglas - which was acquired by Advent International for $1.9B.
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