M&A Deal Summary

Antares Capital and New Mountain Capital Acquires W2O Group

On May 29, 2019, private equity firms Antares Capital and New Mountain Capital acquired marketing company W2O Group from Mountaingate Capital

Acquisition Highlights
  • This is Antares Capital’s 3rd and New Mountain Capital’s 2nd transaction in the Marketing sector.
  • This is Antares Capital’s 41st and New Mountain Capital’s 53rd transaction in the United States.
  • This is Antares Capital’s 3rd and New Mountain Capital’s 4th transaction in California.

M&A Deal Summary

Date 2019-05-29
Target W2O Group
Sector Marketing
Buyer(s) Antares Capital
New Mountain Capital
Sellers(s) Mountaingate Capital
Deal Type Secondary Buyout
Advisor(s) Petsky Prunier LLC (Financial)

Target

W2O Group

San Francisco, California, United States
website
W2O Group is a provider of analytics-driven, digital-first marketing services and communications to the healthcare sector. W2O applies proprietary analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies to deliver sustained business results. W2O maintains 15 offices across the United States and in Europe.

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Buyer(S) 2

Buyer

Antares Capital

Miami, Florida, United States

Investor Investor

website


Category Private Equity Firm
Founded 1993
SizeSmall
Type Sector Agnostic
DESCRIPTION

Antares Capital is a private investment group that targets growth capital financings as well as management buyout opportunities. The Firm focuses on investments based in the Southeast US and Texas. Prospective companies generally have proven business models, modest capital requirements for growth, and operate in large and growing markets. The Firm looks to commit $500k to $5 million per investment. Antares will not invest in real estate, mineral exploration, distributors, franchisees, or project financings. Antares was founded in 1993 and is based in Miami, Florida.


DEAL STATS #
Overall 42 of 53
Sector (Marketing) 3 of 3
Type (Secondary Buyout) 26 of 31
State (California) 3 of 6
Country (United States) 41 of 52
Year (2019) 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-28 Five Star Food Service, Inc.

Chattanooga, Tennessee, United States

Five Star Food Service, Inc. is a provider of micro-markets, office coffee and water services, vending solutions, and corporate dining services in the Southeast. Five Star services over 8,500 diverse customers through a network of 17 branch locations and 300 routes. Five Star Food Service, Inc. was founded in 1993 and is based in Chattanooga, Tennessee.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-10 Aspen Medical Products

Irvine, California, United States

Aspen Medical Products is a designer, developer, manufacturer, and marketer of upper and lower spinal orthopedic bracing products. Aspen primarily sells its products through the acute care market, as they offer a high level of motion restriction and are used by patients in need of short-term treatment from severe injuries, have urgent medical conditions, and are recovering from surgery.

Buy -
Buyer

New Mountain Capital

New York, New York, United States

website


Category Private Equity Firm
Founded 2000
PE ASSETS 20.0B USD
SizeMega
Type Sector Agnostic
DESCRIPTION

New Mountain Capital is a private investment firm focused on investment in public and private companies in a variety of industries. New Mountain generally invests $100 to $500 million per transaction and looks for businesses with strong market positions and high barriers to entry. New Mountain also prefers businesses that succeed in both good and bad economies. Sectors of interest include education, healthcare, business services, federal IT services, media, software, consumer products, logistics, financial services and technologies, and energy. New Mountain Capital was formed in 2000 and is based in New York City.


DEAL STATS #
Overall 57 of 76
Sector (Marketing) 2 of 2
Type (Secondary Buyout) 20 of 31
State (California) 4 of 7
Country (United States) 53 of 72
Year (2019) 2 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-16 Avantor, Inc.

Radnor, Pennsylvania, United States

Avantor is a provider of ultra-high purity materials and customized solutions to customers in the life sciences and advanced technology markets. Avantor was founded in 1904 and is based in Radnor, Pennsylvania.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-21 Equian LLC

Indianapolis, Indiana, United States

Equian LLC is a healthcare information services company focused on lowering the cost of care by eliminating waste. Equian was founded in 1987 and is based in Indianapolis, Indiana.

Sell $3.2B

Seller(S) 1

SELLER

Mountaingate Capital

Investor Investor Investor Investor Investor

website


Category Growth Capital Firm
Founded 2016
SizeSmall
Type Sector Agnostic
DESCRIPTION

Mountaingate Capital is a private equity firm focused on acquiring middle-market companies with $5 to $25 million of EBITDA. The Firm focuses on growth-oriented companies in the business services, specialty manufacturing, marketing, and distribution sectors. Mountaingate looks to partner with management when investing and will consider transaction situations from buyouts, to consolidations and recapitalizations. Mountaingate Capital is based in Denver, Colorado.


DEAL STATS #
Overall 1 of 4
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 1 of 4
State (California) 1 of 1
Country (United States) 1 of 4
Year (2019) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-05-29 MeritDirect LLC

Rye Brook, New York, United States

MeritB2B is a provider of multi-channel B2B database products and services solutions. MeritDirect leverages its major database technology platform to give multi-channel marketers access to the most comprehensive, current, and relevant B2B data in the market so they can optimize and improve their customer acquisition and retention efforts. MeritB2B is based in Rye Brook, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-10 RevUnit LLC

Bentonville, Arkansas, United States

RevUnit is a digital strategy and product studio helping enterprise workforces leverage technology to work better. RevUnit was formed in 2012 and is based in Bentonville, Arkansas.

Buy -