M&A Deal Summary

Amer Sports Acquires The Salomon Group

On May 2, 2005, Amer Sports Corp. acquired consumer products company The Salomon Group from adidas AG for 485M EUR

Acquisition Highlights
  • This is Amer Sports’ 6th transaction in the Consumer Products sector.
  • This is Amer Sports’ 1st largest (disclosed) transaction.
  • This is Amer Sports’ 1st transaction in France.

M&A Deal Summary

Date 2005-05-02
Target The Salomon Group
Sector Consumer Products
Buyer(s) Amer Sports Corp.
Sellers(s) adidas AG
Deal Type Divestiture
Deal Value 485M EUR

Target

The Salomon Group

Annecy, France
website
Salomon is a player in freedom action sports equipment and is well-established in technical apparel and footwear. In addition, Salomon manages the brands Mavic, Bonfire, Arc'Teryx, and Cliché.

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Buyer(S) 1

Buyer

Amer Sports Corp.

Helsinki, Finland

website


Category Company
Founded 1950
SectorConsumer Products
Employees7,954
Revenue 2.5B EUR (2015)
DESCRIPTION

Amer Sports Corp. is a sporting goods company with recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto and Precor. Amer Sports technically advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities.


DEAL STATS #
Overall 6 of 11
Sector (Consumer Products) 6 of 8
Type (Divestiture) 3 of 4
Country (France) 1 of 1
Year (2005) 1 of 1
Size (of disclosed) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-12-02 Huffy Corp - Volant Ski Brand

Centerville, Ohio, United States

Huffy Corp - Volant Ski Brand is a North American based ski brand which is mainly sold at the top-end of the market.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-16 Nikita ehf

Reykjavik, Iceland

Nikita was born with a few handmade items based out of Iceland in the late 1990s as an original female-specific brand in the male-dominated world of action sports, and has since become one of the most popular brands for action-seeking girls. Drawing its inspiration from the boardsports lifestyle, combined with an affinity for design, Nikita is well known for its unique perspective, and for connecting like-minded, spirited and creative girls across the world. Collections in streetwear, outerwear and swimwear provide this contrast of style and function—fit for purpose and made for girls, by girls.

Buy -

Seller(S) 1

SELLER

adidas AG

Herzogenaurach, Germany

website


Category Company
Founded 1920
SectorApparel/Textiles
Employees58,007
Revenue 19.8B EUR (2020)
DESCRIPTION
Entrance to an Adidas Group office in Spartanburg, South Carolina.
Entrance to an Adidas Group office in Spartanburg, South Carolina.

adidas is a global producer of sporting goods and apparel. Its brands include Adidas, Five Ten, Reebok, TaylorMade, Adams Golf, and Ashworth. adidas was founded in 1920 and is based in Herzogenaurach, Germany.


DEAL STATS #
Overall 1 of 6
Sector (Consumer Products) 1 of 3
Type (Divestiture) 1 of 6
Country (France) 1 of 1
Year (2005) 1 of 1
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2004-05-14 Taylor Made Golf Co Ltd

Tokyo, Japan

Taylor Made Golf Co Ltd is a manufacturer of wholesales ski goods.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-08-03 Reebok International Ltd.

Canton, Massachusetts, United States

Reebok is a producer of athletic shows and sports apparel. The Company was formed in 1895 and is based in Canton, Massachusetts.

Buy $3.8B