Alliance Data Systems Mergers and Acquisitions Summary

Business Services Company

Alliance Data Systems has acquired 10 companies. A total of 3 acquisitions came from private equity firms. It has also divested 3 assets.

Alliance Data Systems’ largest acquisition to date was in 2014, when it acquired Conversant for $2.3B. It’s largest disclosed sale occurred in 2019, when it sold Epsilon Data Management to Publicis Groupe SA for $4.4B. Alliance Data Systems has acquired in 5 different US states, and 3 countries. The Company’s most targeted sectors include marketing (40%) and business services (20%).

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M&A Summary

  • M&A Total Activity13
    • M&A Buy Activity10
    • M&A Sell Activity3
  • Total Sectors Invested 4
  • Total Countries Invested 3
  • M&A Buy/Sell Connections 7
  • M&A Advisors 5

Alliance Data Systems Corp.

3075 Loyalty Circle,
Columbus, Ohio 43219
United States,
(614) 729-4000
www.alliancedata.com

Alliance Data Systems Corp. is a provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data Systems was founded in 1996 and is based in Columbus, Ohio.


M&A Summary

Buy vs Sell

Year ≤ '15 '16 '17 '18 '19 '20 T
Buy (0.0/yr) # 10 - - - - - 10
vol $3.9B $3.9B
Sell (0.4/yr) # 1 - - - 1 1 3
vol $4.4B $4.4B
  13

Most Recent M&A

Company Date Value Type
Precima, Inc. 2020-01-10 - Divestiture
Toronto, Ontario · www.precima.com
Epsilon Data Management LLC 2019-04-14 4.4B USD Divestiture
Irving, Texas · www.epsilon.com
Conversant, Inc. 2015-03-19 - Divestiture
Westlake Village, California · www.conversantmedia.com
Conversant, Inc. 2014-09-11 2.3B USD Add-on Acquisition
Westlake Village, California · www.conversantmedia.com
Brand Loyalty International B.V. 2013-11-05 360M USD Stake Purchase
BH 's-Hertogenbosch, Netherlands · www.brandloyalty-int.com
Advecor, Inc. 2012-12-31 - Add-on Acquisition
San Deigo, California · www.advecor.com
Hyper Marketing, Inc. 2012-11-09 460M USD Add-on Acquisition
Chicago, Illinois · www.hypermarketinginc.com
Epsilon Data Management LLC 2012-10-12 300M USD Add-on Acquisition
Irving, Texas · www.epsilon.com
Aspen Marketing Services, Inc. 2011-04-25 345M USD Add-on Acquisition
West Chicago, Illinois · www.aspenmarketing.com
Equifax’s Direct Marketing Services Division 2010-07-01 117M USD Divestiture
, United States
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 4 (40%) 1.2B (31%) 1 (33%) 4.4B (100%)
Business Services 2 (20%) - 1 (33%) -
Internet Software and Services 2 (20%) 2.3B (59%) 1 (33%) -
Media 2 (20%) 360M (9%) - -
Total 10 $3.9B 3 $4.4B

By Geo

State/Country Buy Value Sell Value
United States 8 3.5B 2 4.4B
  Texas 2 300M 1 4.4B
  California 2 2.3B 1 -
  Illinois 2 805M - -
  Oregon 1 - - -
Canada 1 - 1 -
  Ontario 1 - 1 -
Netherlands 1 360M - -
Domestic 8 (80%) 3.5B (91%) 2 (67%) 4.4B (100%)
Cross-border 2 (20%) 360M (9%) 1 (33%) -
Total 10 $3.9B 3 $4.4B

Top M&A Advisors

Financial Deals
Morgan Stanley
1
Evercore Group LLC
1
Bank of America Merrill Lynch
1
Legal Deals
Latham & Watkins
1
De Brauw Blackstone Westbroek N.V
1

Deal Values

buy # Total
> $1B 1 $2.3B
$100M to $1B 5 $1.6B
TOTAL $3.9B
Largest Conversant, Inc.
$2.3B (2014-09-11)
sell # Total
> $1B 1 $4.4B
TOTAL $4.4B
Largest Epsilon Data Management LLC
$4.4B (2019-04-14)

M&A Connections

Deals %
Acquired from
PE Firm(s)
75%
3 75%
Strategic(s)
25%
1 25%
Divested to
Strategic(s)
100%
3 100%

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