M&A Deal Summary

Advent International Acquires NielsenIQ

On November 1, 2020, private equity firm Advent International acquired information technology company NielsenIQ from Nielsen for 2.7B USD

Acquisition Highlights
  • This is Advent International’s 20th transaction in the Information Technology sector.
  • This is Advent International’s 11th largest (disclosed) transaction.
  • This is Advent International’s 85th transaction in the United States.
  • This is Advent International’s 6th transaction in Illinois.
Investment Fate
  • NielsenIQ merged with another company in 2022.

M&A Deal Summary

Date 2020-11-01
Target NielsenIQ
Sector Information Technology
Buyer(s) Advent International
Sellers(s) Nielsen
Deal Type Divestiture
Deal Value 2.7B USD

Target

NielsenIQ

Chicago, Illinois, United States
website
NielsenIQ is a comprehensive data, analytics, and insights company for global retailers and brands. NielsenIQ delivers the complete truth to retailers, manufacturers, and partners through comprehensive data sets and powerful insights. NielsenIQ was founded in 2020 and is based in Chicago, Illinois.

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Buyer(S) 1

Buyer

Advent International

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 1984
PE ASSETS 76.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Advent is a global private equity firm that targets investments in North America, Europe, Asia, and Latin America. Advent's emerging market efforts are concentrated in Central Europe and Latin America. Advent seeks transactions valued between $50 million and $5 billion and can commit up to $2 billion of equity capital per investment. Broad areas of interest include business & financial services, retail & consumer, technology, media, & telecoms, healthcare & life sciences, and industrial. Prospective transaction types include buyouts, growth capital financings, take privates, and recapitalizations. Advent was formed in 1984 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 290 of 330
Sector (Information Technology) 20 of 31
Type (Divestiture) 28 of 37
State (Illinois) 6 of 7
Country (United States) 85 of 100
Year (2020) 12 of 15
Size (of disclosed) 11 of 47
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-21 Tekion

San Ramon, California, United States

Tekion is an application software provider that has developed the only cloud-native, end-to-end comprehensive platform in the automotive retail industry. Tekion was founded in 2016 and is based in San Ramon, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-21 Sophos Solutions

Bogotá, Colombia

Sophos Solutions is a multinational company created by investors and visionaries from India, offering services in the areas of Consulting, Core Banking Implementation, Digital Transformation, Testing & Validation Services, Cloud Management & Infrastructure, and bespoke Software development, majorly for companies in the financial and stock market sectors. Sophos Solutions was founded in 2006 and is based in Bogotá, Columbia.

Buy -

Seller(S) 1

SELLER

Nielsen

New York, New York, United States

website


Category Company
Founded 1923
Sector Information Services
Employees14,000
Revenue 3.5B USD (2021)
DESCRIPTION
Nielsen office in Columbia, Maryland.
Nielsen office in Columbia, Maryland.

Nielsen is a global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behaviour. Nielsen delivers critical media and marketing information, analytics, and industry expertise about what consumers buy and what consumers watch (consumer interaction with television, online and mobile) on a global and local basis. Nielsen was founded in 1923 and is based in New York City.


DEAL STATS #
Overall 9 of 10
Sector (Information Technology) 1 of 1
Type (Divestiture) 8 of 9
State (Illinois) 1 of 1
Country (United States) 6 of 7
Year (2020) 2 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-23 Nielsen Social

New York, New York, United States

Nielsen Social is a provider of social TV measurement, audience engagement, and advertising effectiveness solutions for TV networks, agencies, and advertisers. Nielsen Social identifies and analyzes activity on social media for every program aired across the most popular U.S. television networks, including Spanish-language networks and original programs from over-the-top streaming providers, and over 2,500 brands and theatrically released movies. Nielsen Social was formed in 2011 and is based in New York, New York.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-01 Nielsen - Advanced Video Advertising Business

New York, New York, United States

Nielsen’s Advanced Video Advertising (AVA) business includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.

Sell -