M&A Deal Summary

AdRoll Acquires Userfox

On January 23, 2014, AdRoll acquired internet software and services company Userfox

Acquisition Highlights
  • This is AdRoll’s 2nd transaction in the Internet Software and Services sector.
  • This is AdRoll’s 2nd transaction in the United States.
  • This is AdRoll’s 2nd transaction in California.

M&A Deal Summary
Date 2014-01-23
Target Userfox
Sector Internet Software and Services
Buyer(s) AdRoll
Deal Type Add-on Acquisition

Target

Userfox

San Francisco, California, United States
website
Userfox is a provider of email marketing software. The Company was formed in 2011.

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Buyer(S) 1

Buyer

AdRoll

San Francisco, California, United States

website

Category Company
Founded 2007
Sector Marketing
DESCRIPTION

AdRoll is a provider of retargeting software and solutions. The Company's marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data.

DEAL STATS #
Overall 2 of 3
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 2 of 3
State (California) 2 of 3
Country (United States) 2 of 3
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-12 Bitdeli

Palo Alto, California, United States

Bitdeli offers a platform for custom analytics, allowing businesses to build their own dashboards and visualizations with specific data.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-11-08 Growlabs.com

San Francisco, California, United States

Growlabs.com, Inc. is a startup based in San Francisco that helps B2B companies accelerate growth with efficient prospecting and powerful sales engagement tools. Growlabs has built a searchable database of 320 million business contacts across 12 million accounts to help sales teams identify the right leads to target within minutes. Growlabs clients get access to enriched company and contact profiles through the platform and Chrome extension and have the ability to engage new leads using sales email automation and multi-channel campaigns.

Buy -
Mergr

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