M&A Deal Summary

Acosta Sales & Marketing Acquires Impact Group

On June 24, 2021, Acosta Sales & Marketing, Inc. acquired marketing company Impact Group from CI Capital Partners

Acquisition Highlights
  • This is Acosta Sales & Marketing’s 9th transaction in the Marketing sector.
  • This is Acosta Sales & Marketing’s 14th transaction in the United States.
  • This is Acosta Sales & Marketing’s 1st transaction in Idaho.

M&A Deal Summary

Date 2021-06-24
Target Impact Group
Sector Marketing
Buyer(s) Acosta Sales & Marketing, Inc.
Sellers(s) CI Capital Partners
Deal Type Add-on Acquisition

Target

Impact Group

Boise, Idaho, United States
website
Impact Group is a sales and marketing agency that provides outsourced sales, marketing, and merchandising services to consumer packaged goods manufacturers. Consumer packaged goods manufacturers rely on sales and marketing agencies, such as Impact Group, for sales execution, relationships with retailers, and on-the-ground presence at the retailers. Impact Group helps its clients establish sales budgets and promotional strategies, analyze sales data and trends, and holds retailers accountable for their in-store treatment of products. Impact Group was founded in 1994 and is based in Boise, Idaho.

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Buyer(S) 1

Buyer

Acosta Sales & Marketing, Inc.

Jacksonville, Florida, United States

website


Category Company
Founded 1927
SectorMarketing
Employees17,000
DESCRIPTION

Acosta Sales & Marketing provides outsourced sales, marketing and merchandising services to manufacturers, suppliers, and producers of consumer packaged goods. Acosta was formed in 1927 and is based in Jacksonville, Florida.


DEAL STATS #
Overall 16 of 17
Sector (Marketing) 9 of 9
Type (Add-on Acquisition) 15 of 16
State (Idaho) 1 of 1
Country (United States) 14 of 15
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-19 ActionLink

Akron, Ohio, United States

ActionLink delivers unique and exceptional in-store capabilities by ensuring effective influence, passion, presence and transfer of enthusiasm to provide the best possible shopping experience. For over 20 years, ActionLink has provided solutions for in-store training, assisted selling, technical display lifecycle management, logistics and strategic business intelligence to many of the world’s leading consumer electronics manufacturers. Company retail partnerships extend throughout the United States and Canada, with a global reach in the military exchange channel.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-16 Premium Retail Services, Inc.

Chesterfield, Missouri, United States

Premium Retail Services is a provider of retail strategies, tools, and technologies to connect shoppers with the brands. Through a tailored approach, Premium helps retailers and manufacturers grow sales, uncover insights, and deliver quality at retail. Premium Retail Services was founded in 1985 and is based in Chesterfield, Missouri.

Buy -

Seller(S) 1

SELLER

CI Capital Partners

New York, New York, United States

website


Category Private Equity Firm
Founded 1993
SizeLarge
Type Sector Agnostic
DESCRIPTION

CI Capital Partners (formerly Caxton-Iseman Capital) is a private equity investment firm specializing in leveraged buyouts of middle-market companies. CI Capital primarily targets investments in North America and looks to invest between $10 and $150 million of equity capital per transaction. The Firm concentrates on acquiring companies in stable industries with consolidation potential. CI has a particular interest in Business services, Consumer services, Distribution, Transportation & Logistics sectors, and Healthcare Services. CI Capital Partners was founded in 1993 and is based in New York City.


DEAL STATS #
Overall 20 of 23
Sector (Marketing) 1 of 2
Type (Add-on Acquisition) 7 of 7
State (Idaho) 1 of 1
Country (United States) 17 of 20
Year (2021) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-10-14 Maroon Group LLC

Avon, Ohio, United States

Maroon Group is a distributor of specialty chemicals (CASE and HI&I) and life science ingredients across North America. Founded in 1977 and based in Avon, Ohio, Maroon Group has a common infrastructure of industry-leading technology, value-added services, global sourcing and logistics network, and a commitment to Creating Customer Success.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-31 SavATree LLC

Bedford Hills, New York, United States

SavATree is a provider of tree care, plant health care, and lawn care services to residential, commercial, and government customers. SavATree was founded in 1984 and is based in Bedford Hills, New York.

Sell -