Investment Summary

Vista Equity Partners Invests In Mediaocean

On June 29, 2015, private equity firm Vista Equity Partners invested in software company Mediaocean

Investment Highlights
  • This is Vista Equity Partners’ 24th transaction in the Software sector.
  • This is Vista Equity Partners’ 50th transaction in the United States.
  • This is Vista Equity Partners’ 6th transaction in New York.
Investment Fate
  • Mediaocean was sold to a consortium of financial buyers in 2021.

Investment Summary
Date 2015-06-29
Target Mediaocean
Sector Software
Investor(s) Vista Equity Partners
Deal Type Stake Purchase

Target

Mediaocean

New York, New York, United States
website
Mediaocean is a mission-critical platform for omnichannel advertising connecting brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean was founded in 1967 and is based in New York City.

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Investor(S) 1

Investor

Vista Equity Partners

Austin, Texas, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2000
PE ASSETS 100.0B USD
Size Mega
Type Sector Focused
DESCRIPTION
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.

Vista Equity Partners is a mega-sized asset management firm focused on private equity, public equity, credit, and other strategies. The Firm's private equity group looks to invest in and acquire software and technology enabled services companies. Specific areas of interest include software, software-as-a-service (SaaS), technology-enabled business services, and technology-enabled information services. Vista can commit up to $700 million per transaction and will consider a variety transaction situations, including management/leveraged buyouts, growth or acquisition financings, recapitalizations or restructurings, spinouts, and take privates. Vista Equity Partners was formed in 2000 and is based in Austin, Texas.

DEAL STATS #
Overall 56 of 143
Sector (Software) 24 of 58
Type (Stake Purchase) 2 of 5
State (New York) 6 of 12
Country (United States) 50 of 131
Year (2015) 7 of 10
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-24 MRI Software

Solon, Ohio, United States

MRI Software is a provider of real estate software applications and hosted solutions. MRI’s comprehensive and flexible technology platform coupled with an open and connected ecosystem meets the unique needs of real estate businesses from property-level management and accounting to investment modeling and analytics for the global commercial and residential markets. MRI develops lasting client relationships based on nearly five decades of expertise and insight. MRI Software was established in 1971 and is based in Solon, Ohio.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-16 Main Street Hub

Austin, Texas, United States

Main Street Hub, Inc.is a full‐service marketing platform that integrates social media, customer reviews,mobile and email marketing to help local businesses get more customers and keep them coming back while saving them valuable time. Main Street Hub, Inc. was established in 2010 and is based in Austin, Texas.

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