M&A Deal Summary

TOMY International Acquires Fat Brain Toys

On October 16, 2020, TOMY International acquired retailer Fat Brain Toys from Winona Capital Management

Acquisition Highlights
  • This is TOMY International’s 1st transaction in the Retail sector.
  • This is TOMY International’s 2nd transaction in the United States.
  • This is TOMY International’s 1st transaction in Nebraska.

M&A Deal Summary
Date 2020-10-16
Target Fat Brain Toys
Sector Retail
Buyer(s) TOMY International
Sellers(s) Winona Capital Management
Deal Type Add-on Acquisition

Target

Fat Brain Toys

Elkhorn, Nebraska, United States
website
Fat Brain Toys is a global designer, producer, and marketer of a broad range of innovative, high‐quality toys sold to preschoolers, youths, and adults under the TOMY® and Ertl® brands as well as products for parents, infants, and toddlers marketed under The First Years, JJ Cole Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Ricky Zoom, Nintendo, Lamaze, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies, and Toy Story, and other well‐known licenses. TOMY International's mission is to Make the World Smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe, and Australia. Fat Brain Toys was formed in 2002 and is based in Elkhorn, Nebraska.

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Buyer(S) 1

Buyer

TOMY International

Oak Brook, Illinois, United States

website

Category Company
Sector Consumer Products
DESCRIPTION
TOMY's corporate headquarters in Oak Brook, Illinois.
TOMY's corporate headquarters in Oak Brook, Illinois.

TOMY International, Inc. designs, manufactures, and markets toys for preschoolers, youths, and adults.

DEAL STATS #
Overall 2 of 2
Sector (Retail) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Nebraska) 1 of 1
Country (United States) 2 of 2
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-03-04 Learning Curve International

Chicago, Illinois, United States

Learning Curve International is a prominent developer and worldwide marketer of high quality, classic developmental products for children. The Company distributes its products through specialty retailers, independent retailers, catalogs, and museum stores. The Company?s product portfolio, including Thomas the Tank Engine & Friends? Wooden Railway System, Lamaze Infant Development System? and Madeline, encourages imagination and educational development for children from birth to age 12.

Buy -

Seller(S) 1

SELLER

Winona Capital Management

Chicago, Illinois, United States

Investor Investor Investor Investor

website

Category Growth Capital Firm
Founded 2006
PE ASSETS 125M USD
Size Small
Type Sector Agnostic
DESCRIPTION

Winona Capital Management is a private investment firm that makes direct investments in consumer related middle-market companies. Winona targets growth companies generating sales of $10 to $100 million and EBITDA of at least $1 million. The Firm can commit up to $15 million per transaction. Specific areas of interest include niche consumer goods and services; sports, recreation and leisure; specialty manufacturing and distribution; growth-oriented, multi-unit specialty food and retail; and education services. Winona's investment horizon is five years. Winona Capital Management is based in Chicago, Illinois.

DEAL STATS #
Overall 8 of 8
Sector (Retail) 2 of 2
Type (Add-on Acquisition) 6 of 6
State (Nebraska) 1 of 1
Country (United States) 7 of 7
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-13 Johnny Rockets

Lake Forest, California, United States

The Johnny Rockets Group, Inc. is an international restaurant franchise that offers high quality, innovative menu items including items including Certied Angus Beef® cooked-to-order hamburgers, Boca Burger®, chicken sandwiches, crispy fries and rich, delicious hand-spun shakes and malts. Johnny Rockets was established in 1986 and is based in Lake Forest, California.

Sell $25M
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