M&A Deal Summary

Tobii Acquires Phasya

On August 5, 2021, Tobii acquired software company Phasya for 4M EUR

Acquisition Highlights
  • This is Tobii’s 1st transaction in the Software sector.
  • This is Tobii’s 0th largest (disclosed) transaction.
  • This is Tobii’s 1st transaction in Belgium.

M&A Deal Summary
Date 2021-08-05
Target Phasya
Sector Software
Buyer(s) Tobii
Deal Type Add-on Acquisition
Deal Value 4M EUR

Target

Phasya

Seraing, Belgium
website
Phasya provides software analyzes biometric signals such as eye tracking or heart rate to monitor cognitive states including drowsiness, cognitive load, and distraction. The company’s algorithms are necessary components in all Driver Monitoring Systems (DMS), to understand the driver states impacting safety, driving experience, and comfort. Phasya was founded in 2014 and is based in Seraing, Belgium.

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Buyer(S) 1

Buyer

Tobii

Danderyd, Sweden

website

Category Company
Founded 2001
Sector Technology Hardware
Employees965
Revenue 1.4B SEK (2020)
DESCRIPTION

The Tobii comprises of three business units: Tobii Dynavox, Tobii Pro and Tobii Tech. They serve different markets and users with a breadth of products and services that extends beyond eye tracking. Company vision is a world where all technology works in harmony with natural human behavior. Tobii Dynavox makes specially designed computers that are controlled by eye movement or touch screens for use by people with special needs due to spinal cord injuries, CP, ALS or other medical conditions. Tobii Pro develops and sells eye-tracking equipment and services used today by more than 3,000 companies and 2,000 research institutions, including all of the world’s 50 highest ranked universities. Tobii Tech further develops Tobii’s technology for new volume markets, such as computer games, personal computers, virtual reality and vehicles. Tobii was founded in 2001 and is based in Danderyd, Sweden.

DEAL STATS #
Overall 3 of 3
Sector (Software) 1 of 1
Type (Add-on Acquisition) 3 of 3
Country (Belgium) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-17 Sticky Ad

San Francisco, California, United States

Sticky Ad, Inc. is a company that provides a cloud-based product enabling large-scale market research studies using webcam eye tracking. Sticky was established in 2009. It is headquartered in San Francisco with offices in New York and Stockholm and employs 15 people.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-12 Tobii - AutoSense & Imaging Business

Danderyd, Sweden

Tobii - AutoSense & Imaging Business provides cabin safety business.

Sell -
Mergr

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