M&A Deal Summary

Tapjoy Acquires 5Rocks

On August 6, 2014, Tapjoy acquired internet software and services company 5Rocks

Acquisition Highlights
  • This is Tapjoy’s 1st transaction in the Internet Software and Services sector.
  • This is Tapjoy’s 1st transaction in South Korea.

M&A Deal Summary
Date 2014-08-06
Target 5Rocks
Sector Internet Software and Services
Buyer(s) Tapjoy
Deal Type Add-on Acquisition

Target

5Rocks

Seoul, South Korea
website
5Rocks, a Lifetime Value (LTV) maximization, analytics and marketing automation platform built by a world-class team of industry leaders in Korea.

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Buyer(S) 1

Buyer

Tapjoy

San Francisco, California, United States

website

Category Company
Founded 2007
Sector Marketing
DESCRIPTION

Tapjoy is a mobile advertising and app monetization company. Tapjoy’s platform empowers advertisers to connect with app users through value exchange advertising that drives awareness, engagement, and the metrics that matter most to their overall growth. Tapjoy was founded in 2007 and is based in San Francisco, California.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (South Korea) 1 of 1
Year (2014) 1 of 1
Mergr

Product

Company

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