M&A Deal Summary

Taboola Acquires Connexity

On July 23, 2021, Taboola acquired marketing company Connexity from STG for 800M USD

Acquisition Highlights
  • This is Taboola’s 1st transaction in the Marketing sector.
  • This is Taboola’s largest (disclosed) transaction.
  • This is Taboola’s 4th transaction in the United States.
  • This is Taboola’s 2nd transaction in California.

M&A Deal Summary
Date 2021-07-23
Target Connexity
Sector Marketing
Buyer(s) Taboola
Sellers(s) STG
Deal Type Add-on Acquisition
Deal Value 800M USD

Target

Connexity

Santa Monica, California, United States
website
Connexity offers a range of marketing solutions including search marketing, syndicated product listings, targeted display advertising, and the Bizrate Insights customer feedback program. Connexity was founded in 1996 and is based in Santa Monica, California.

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Buyer(S) 1

Buyer

Taboola

New York, New York, United States

website

Category Company
Founded 2007
Sector Internet Software and Services
DESCRIPTION

Taboola is a content discovery platform. Taboola serves over 150 billion content recommendations to over 400 million unique visitors every month on the Web’s most innovative publisher sites, including USA Today, The Huffington Post, Time, and The Weather Channel. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Taboola was founded in 2007 and is based in New York City.

DEAL STATS #
Overall 5 of 6
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 5
State (California) 2 of 2
Country (United States) 4 of 4
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-03-04 Celltick - Start Division

United States

Celltick - Start Division comprises Start and Start Magazine product lines. The company provides mobile operators and device manufacturers with a rich medium to understand and intelligently engage with the user, as well as increase retention by providing targeted promotions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-26 Yusp

Budapest, Romania

Yusp is a personalization technology company founded in data science. The company is used by clients in retail, e-commerce, and digital media to provide personalized offers to customers to drive sales, increase average order sizes, build customer loyalty and create more positive user experiences. Its technology is built on proprietary algorithms that focus on deep learning for personalization coupling contextual data and brands’ first-party data to make recommendations for shoppers. Yusp was formed in 2007 and is based in Budapest, Romania.

Buy -

Seller(S) 1

SELLER

STG

Menlo Park, California, United States

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2002
PE ASSETS 10.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

STG is a private equity firm focused on making investments in software and services companies. STG looks to leverage operational expertise in helping its portfolio companies 'increase customer value' and grow. In addition to its focus within the software/services sectors, STG also has interest in healthcare, pharmaceuticals manufacturing, consumer packaged goods, retail, financial services, and communications. STG was formed in 2002 and is based in Menlo Park, California.

DEAL STATS #
Overall 28 of 29
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 14 of 14
State (California) 4 of 5
Country (United States) 18 of 19
Year (2021) 5 of 5
Size (of disclosed) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-14 Winshuttle

Bothell, Washington, United States

Winshuttle is a provider of ERP usability software, enabling business users to work with ERP systems directly from Excel, PDF, SharePoint and other interfaces without any programming. Winshuttle was established in 2003 and is based in Bothell, Washington.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-01 CaseWorthy

West Valley City, Utah, United States

CaseWorthy is a provider of case management software to clients in the Health and Human Service industry spanning verticals that include employment, homeless management, education, victims services, health, and human service agencies, and children and family services. CaseWorthy was formed in 2008 and is based in West Valley City, Utah.

Buy -
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