M&A Deal Summary

Swisscom Acquires PubliGroupe AG

On August 29, 2014, Swisscom acquired marketing company PubliGroupe AG

Acquisition Highlights
  • This is Swisscom’s 1st transaction in the Marketing sector.
  • This is Swisscom’s 2nd transaction in Switzerland.

M&A Deal Summary
Date 2014-08-29
Target PubliGroupe AG
Sector Marketing
Buyer(s) Swisscom
Deal Type Add-on Acquisition

Target

PubliGroupe AG

Lausanne, Switzerland
website
PubliGroupe AG is an internationally active marketer and service provider for cross-media commercial communication. PubliGroupe is a provider of advertising services for a large number of print media companies. The publishing and marketing of print and online directories (yellow pages) is an important part of the activities of PubliGroupe. In the field of electronic media PubliGroupe markets advertising for TV, Radio and the Internet.

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Buyer(S) 1

Buyer

Swisscom

Bern, Switzerland

website

Category Company
Founded 1852
Sector Communications
Employees18,905
Revenue 11.2B CHF (2021)
DESCRIPTION

Swisscom is an entity which offers telecommunication services mainly in Switzerland and Italy. Swisscom was founded in 1852 and is based in Bern, Switzerland.

DEAL STATS #
Overall 4 of 7
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 6
Country (Switzerland) 2 of 4
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-07 Tweasy SA

Neuchâtel, Switzerland

Tweasy SA is a web-based application for online marketing for SMEs, ITreseller.ch reports.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-24 H-Net AG

Zurich, Switzerland

H-Net AG is a software company in the Swiss healthcare system provides exchanging data between participants from administration, medicine and nursing.

Buy -
Mergr

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