M&A Deal Summary

Staley Capital Acquires Zeta

On January 22, 2014, growth capital firm Staley Capital acquired marketing company Zeta from PM Digital

Acquisition Highlights
  • This is Staley Capital’s 2nd transaction in the Marketing sector.
  • This is Staley Capital’s 3rd transaction in the United States.
  • This is Staley Capital’s 1st transaction in New York.

M&A Deal Summary
Date 2014-01-22
Target Zeta
Sector Marketing
Buyer(s) Staley Capital
Sellers(s) PM Digital
Deal Type Divestiture

Target

Zeta

New York, New York, United States
website
Zeta is a full-service digital marketing agency offering a wide range of services including email and search marketing, website development, and creative, and business intelligence services. Zeta was founded in 2001 and is based in New York City.

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Buyer(S) 1

Buyer

Staley Capital

Waltham, Massachusetts, United States

Investor Investor Investor Investor

website

Category Growth Capital Firm
Founded 2008
Size Small
Type Sector Agnostic
DESCRIPTION

Staley Capital is a private investment group focused on growth-oriented, tech-enabled service companies. The Firm looks for businesses with recurring revenues, rapid revenue growth, strong margins, and 'sticky' customer relationships. Staley looks to commit $5 to $20 million per transaction with Investments generally taking the form of minority growth capital financings. Staley Capital is based in Waltham, Massachusetts.

DEAL STATS #
Overall 3 of 7
Sector (Marketing) 2 of 3
Type (Divestiture) 1 of 1
State (New York) 1 of 2
Country (United States) 3 of 7
Year (2014) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-22 ClickSquared

Boston, Massachusetts, United States

ClickSquared is a provider of cross-channel marketing and email marketing services. With innovative offerings ranging from self-service email marketing to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative, multi-channel SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email marketing, direct mail, social, mobile and web channels.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-27 Olo

New York, New York, United States

Olo provides a mobile, tablet, and PC based platform that gives consumers a faster, more accurate customer experience for ordering takeout, enabling diners to “Skip the Line®” by ordering and paying via website or branded apps prior to arriving at a restaurant or eating venue. Olo was founded in 2005 and is based in New York, New York.

Buy -

Seller(S) 1

SELLER

PM Digital

New York, New York, United States

website

Category Company
Sector Media
DESCRIPTION

PM Digital is a full-service Digital Marketing Agency specializing in paid search, SEO, display advertising, social media, email marketing, shopping feed management, and creative services.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-19 Zeta

New York, New York, United States

Zeta is a full-service digital marketing agency offering a wide range of services including email and search marketing, website development, and creative, and business intelligence services. Zeta was founded in 2001 and is based in New York City.

Buy -
Mergr

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