Investment Summary

Serent Capital Invests In Knowland

On December 6, 2012, growth capital firm Serent Capital invested in internet software and services company Knowland

Investment Highlights
  • This is Serent Capital’s 1st transaction in the Internet Software and Services sector.
  • This is Serent Capital’s 9th transaction in the United States.
  • This is Serent Capital’s 1st transaction in Virginia.

Investment Summary
Date 2012-12-06
Target Knowland
Sector Internet Software and Services
Investor(s) Serent Capital
Deal Type Growth Capital

Target

Knowland

Arlington, Virginia, United States
website
Knowland provides technology, data and analytics to the hospitality industry. Knowland's cloud-based sales and catering solution and its competitive intelligence tools help hotels to maximize revenue from meeting and conference space. Knowland's technology is powered by the industry's most extensive database of events, of organizations that hold these events, and of the key contacts who book them. Knowland was founded in 2004 and is based in Arlington, Virginia.

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Investor(S) 1

Investor

Serent Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor

website

Category Growth Capital Firm
Founded 2008
PE ASSETS 1.6B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Serent Capital is a private equity firm focused on investing in profitable, growing businesses featuring scalable business models and operating in sectors undergoing significant change. Serent looks for companies with $5 to $100 million in growing annual sales where it can commit $20 to $200 million of capital. Target transaction situations include buyouts, recapitalizations, and growth financings. Serent Capital was formed in 2008 and is based in San Francisco, California.

DEAL STATS #
Overall 9 of 67
Sector (Internet Software and Services) 1 of 13
Type (Growth Capital) 7 of 57
State (Virginia) 1 of 4
Country (United States) 9 of 63
Year (2012) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-01 Safety Services

Tempe, Arizona, United States

Safety Services is a provider of safety and compliance products and services to small and mid-sized businesses in the US and Canada. The company has helped over 200,000 businesses maintain a safe work environment and comply with federal and state safety regulations. Safety Services was founded in 2003 and is based in Tempe, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-01 Equinox Healthcare

Ellicott City, Maryland, United States

Equinox Healthcare, is a provider of home infusion therapy in the Baltimore / Washington DC market. Equinox has built its market leadership through its investments in clinical excellence in selected therapies.

Sell -
Mergr

Product

Company

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