M&A Deal Summary

Russmedia Equity Partners Acquires Shpock

On June 7, 2021, private equity firm Russmedia Equity Partners acquired internet software and services company Shpock from Adevinta

Acquisition Highlights
  • This is Russmedia Equity Partners’ 5th transaction in the Internet Software and Services sector.
  • This is Russmedia Equity Partners’ 3rd transaction in Austria.

M&A Deal Summary

Date 2021-06-07
Target Shpock
Sector Internet Software and Services
Buyer(s) Russmedia Equity Partners
Sellers(s) Adevinta
Deal Type Divestiture

Target

Shpock

Vienna, Austria
website
Shpock is a generalist (app-first) mobile online classifieds site formed with a focus on location-based discovery. The company provides transactional classifieds sites, with categories ranging from electronics, fashion, and furniture to specialized verticals such as motor and real estate. Shpock is based in Vienna, Austria.

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Buyer(S) 1

Buyer
DESCRIPTION

Russmedia Equity Partners is a private investment firm focused on acquiring and investing in online marketplaces and B2B and B2C SaaS companies. The Firm looks to partner with entrepreneurs and management teams, serving as a hands-off, long-term investor. For majority position acquisitions, Russmedia targets profitable businesses with at least €2 million of revenue. Prospective investment situations include bootstrapped companies, companies switching from growth to profitability, and early investors looking to exit. Russmedia Equity Partners was formed in 2017 and is headquartered in Ruggell, Liechtenstein.


DEAL STATS #
Overall 7 of 11
Sector (Internet Software and Services) 5 of 9
Type (Divestiture) 1 of 1
Country (Austria) 3 of 3
Year (2021) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-31 ICONY

Reutlingen, Germany

ICONY is the operator and the central link of the ICONY network. The network offers companies the opportunity to offer a partner search or dating site under their own brand and/or domain. ICONY is based in Reutlingen, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-06 Eventinc

Hamburg, Germany

Eventinc is an online marketplace for conference & event spaces. Eventinc mission is to offer the best, fastest and most transparent event planning through service and technological excellency. Eventinc was founded in 2014 and is based in Hamburg, Germany.

Buy -

Seller(S) 1

SELLER

Adevinta

Oslo, Norway

website


Category Company
Founded 2018
Sector Internet Software and Services
Employees3,826
Revenue 674M NOK (2020)
DESCRIPTION

Adevinta is a marketplace specialist that helps local digital marketplaces thrive through global connections and networks of knowledge. The company's marketplaces unlock the full value in every person, place, and thing – helping local communities prosper and leaving a positive footprint on the world. It serves people where they live, acknowledging what’s special about every culture and every place. Adevinta was founded in 2018 and is based in Oslo, Norway.


DEAL STATS #
Overall 1 of 3
Sector (Internet Software and Services) 1 of 3
Type (Divestiture) 1 of 3
Country (Austria) 1 of 1
Year (2021) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-21 eBay Classifieds Group

California, United States

eBay Classifieds Group operates an international family of local classifieds marketplaces in 13 countries. It helps people find whatever they’re looking for in their local communities.

Buy $9.2B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 Gumtree

London, United Kingdom

Gumtree is a digital classifieds platform, that connects millions of buyers and sellers to create thousands of successful transactions every day. Gumtree was founded in 2000 and is based in London, England.

Sell -