Investment Summary

Pinova Capital and Rubicon Technology Partners Invest In BrandMaker

On September 23, 2014, private equity firms Pinova Capital and Rubicon Technology Partners invested in software company BrandMaker

Investment Highlights
  • This is Pinova Capital’s 1st and Rubicon Technology Partners’ 4th transaction in the Software sector.
  • This is Pinova Capital’s 9th and Rubicon Technology Partners’ 1st transaction in Germany.

Investment Summary

Date 2014-09-23
Target BrandMaker
Sector Software
Investor(s) Pinova Capital
Rubicon Technology Partners
Deal Type Growth Capital
Advisor(s) Arma Partners LLP (Financial)

Target

BrandMaker

Karlsruhe, Germany
website
BrandMaker GmbH is a marketing resource management software company, engages in the development and marketing of software solutions for the marketing departments of medium-sized and large organizations. BrandMaker was established in 1999 and is based in Karlsruhe, Germany.

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Investor(S) 2

Investor

Pinova Capital

Munich, Germany

Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 2007
PE ASSETS 300M EUR
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

PINOVA Capital GmbH is a private equity group focused on investing in growth oriented engineering and service based companies operating in German speaking Europe. Specific areas of interest include automotive and transport, chemicals/materials, environmental technology, industrial products, business services, environmental services, industrial services, and logistics. PINOVA seeks businesses generating €10 to €75 million in sales where the firm can invest €5 to €50 million of equity capital. Prospective companies demonstrate the potential to become market leaders. PINOVA Capital was formed in 2007 and is based in Munich, Germany.


DEAL STATS #
Overall 10 of 23
Sector (Software) 1 of 4
Type (Growth Capital) 2 of 6
Country (Germany) 9 of 20
Year (2014) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-15 Utimaco

Aachen, Germany

Utimaco is a global provider of specialist professional cybersecurity and compliance solutions, offering hardware-based, high-security appliances (hardware security modules) and compliance solutions for telecommunication provider regulations (lawful interception and data retention). Utimaco was founded in 1983 and is headquartered in Aachen, Germany, and has around 170 employees worldwide.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-30 Rademacher Geräte-Elektronik

Rhede, Germany

Rademacher Geräte-Elektronik Gmbh is a manufacturer of roller shutter and awning drives and garage door openers. Rademacher products can be used to control shutters, blinds, awnings and lighting from all over the world via internet access via smartphone or tablet. Rademacher was established in 1967 and is based in Rhede, Germany.

Buy -
DESCRIPTION

Rubicon Technology Partners is a specialist private equity firm firm that invests in lower middle-market enterprise software and technology-enabled services companies. Rubicon looks to make control investments of $20 to $50 million in businesses generating $10 to $150 million in revenue. Target transaction situations include buyouts and recapitalizations of closely held private companies, corporate divestitures, carve-outs or spin-outs, buy and build opportunities, and shareholder liquidity events. Rubicon has offices in Menlo Park, California and Stamford, Connecticut.


DEAL STATS #
Overall 4 of 17
Sector (Software) 4 of 10
Type (Growth Capital) 3 of 11
Country (Germany) 1 of 1
Year (2014) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-10 Astute Solutions

Columbus, Ohio, United States

Astute Solutions is a provider of AI-driven customer engagement, digital self-service, and first-party consumer data management software. Astute’s technology enables companies to provide more efficient customer service, protect their brands, and increase customer loyalty. Astute Solutions was founded in 1995 and is based in Columbus, Ohio.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-01 Harver

Amsterdam, Netherlands

Harver is a volume hiring solution designed to help innovative companies around the world hire better, faster, and in a fundamentally fair manner. Global organizations, including mcdonald’s, booking.com, valvoline, and alorica use harver to digitally transform their candidate selection process into an experience that recruiters, hiring managers, and candidates love. Harver was founded in 2013 and is based in Amsterdam, Netherlands.

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