M&A Deal Summary

Pernod Ricard Acquires The Whisky Exchange

On September 21, 2021, Pernod Ricard acquired beverage company The Whisky Exchange

Acquisition Highlights
  • This is Pernod Ricard’s 9th transaction in the Beverages sector.
  • This is Pernod Ricard’s 2nd transaction in the United Kingdom.

M&A Deal Summary

Date 2021-09-21
Target The Whisky Exchange
Sector Beverages
Buyer(s) Pernod Ricard
Deal Type Add-on Acquisition

Target

The Whisky Exchange

London, United Kingdom
website
The Whisky Exchange is a provider of spirits online and physical retailer and a reference for global whisky and fine spirits lovers. The Whisky Exchange is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Pernod Ricard

Paris, France

website


Category Company
Founded 1805
Sector Beverages
Employees18,776
Revenue 10.7B EUR (2022)
DESCRIPTION

Pernod Ricard has established itself as number one in the Premium segment. It operates through 80 affiliates and has chosen to focus on sustainable growth through a large portfolio of international brands and a high-end strategy, known as Premiumisation. Pernod Ricard was founded in 1805 and is based in Paris, France.


DEAL STATS #
Overall 9 of 10
Sector (Beverages) 9 of 10
Type (Add-on Acquisition) 7 of 8
Country (United Kingdom) 2 of 2
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-05 La Hechicera

Barranquilla, Colombia

La Hechicera is a Colombian ultra-premium rum launched in 2012. La Hechicera became a gold standard in upmarket rum, thanks to its La Hechicera Reserva Familiar, a blend of rums without added sugar, aged in former bourbon barrels made of American white oak. The brand’s unique craftmanship makes La Hechicera one of the most exclusive high-end rums.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-06-20 Pernod Ricard - Tormore Scotch Whisky Brand & Distillery

Paris, France

Pernod Ricard's Tormore Scotch Whisky Brand & Distillery is a producer of wines and spirits.

Sell -