M&A Deal Summary

Perion Acquires Vidazoo

On October 4, 2021, Perion acquired information technology company Vidazoo for 94M USD

Acquisition Highlights
  • This is Perion’s 2nd transaction in the Information Technology sector.
  • This is Perion’s 3rd largest (disclosed) transaction.
  • This is Perion’s 2nd transaction in Israel.

M&A Deal Summary

Date 2021-10-04
Target Vidazoo
Sector Information Technology
Buyer(s) Perion
Deal Type Add-on Acquisition
Deal Value 94M USD

Target

Vidazoo

Tel-Aviv, Israel
website
Vidazoo is a video technology company that enables both advertisers and publishers to deliver high-impact content and advertising to consumers. Its product portfolio includes an HTML5 video player, adserver, yield management platform, and most recently, a video discovery platform that saves precious time for journalists by auto embedding editorial videos onto related articles in real-time. Vidazoo was formed in 2014 and is based in Tel-Aviv, Israel.

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Buyer(S) 1

Buyer

Perion

Holon, Israel

website


Category Company
Founded 1999
Sector Internet Software and Services
Employees417
Revenue 328M USD (2020)
DESCRIPTION

Perion is a performance-based media and Internet company, providing online publishers and app developers advanced technology and a variety of intelligent, data-driven solutions to monetize their application or content and expand their reach to larger audiences, based on its own experience as an app developer. Perion's software monetization platform, Perion Codefuel, empowers digital businesses to optimize installs, analyze data and maximize revenue. Our app promotion platform, Perion Lightspeed, enables developers to make wise decisions on where to spend advertising budgets to produce the highest yield and the most visibility. Perion was founded in 1999 and is based in Holon, Israel.


DEAL STATS #
Overall 8 of 9
Sector (Information Technology) 2 of 2
Type (Add-on Acquisition) 8 of 9
Country (Israel) 2 of 2
Year (2021) 1 of 1
Size (of disclosed) 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-22 Pub Ocean

New York, New York, United States

Pub Ocean is a digital publisher-focused technology company with scalable content distribution and real-time revenue analytics technology. Pub Ocean is based in New York.

Buy $22M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-12 Hivestack

Montreal, Quebec, Canada

Hivestack is a full-stack, marketing technology company, powering the buy and sell side of programmatic digital out-of-home (DOOH) advertising. Hivestack was founded in 2017 and is based in Montreal, Quebec.

Buy $100M