M&A Deal Summary

Customer.io Acquires Parcel

On August 23, 2022, Customer.io acquired internet software and services company Parcel

Acquisition Highlights
  • This is Customer.io’s 1st transaction in the Internet Software and Services sector.
  • This is Customer.io’s 1st transaction in the United States.
  • This is Customer.io’s 1st transaction in Maryland.

M&A Deal Summary
Date 2022-08-23
Target Parcel
Sector Internet Software and Services
Buyer(s) Customer.io
Deal Type Add-on Acquisition

Target

Parcel

Baltimore, Maryland, United States
website
Parcel is a code editor specifically created for email developers and marketers. Parcel provides cutting-edge features for email code editors like live inspection and previews to email-specific optimization tools. Parcel was founded in 2020 and is based in Baltimore, Maryland.

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Buyer(S) 1

Buyer

Customer.io

Beaverton, Oregon, United States

website

Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

Customer.io provides a marketing automation tool for sending relevant messages based on behavior across web and mobile products. The company uses real-time data to help clients deliver the right message, exactly when it’s needed like sending an event reminder over SMS or the perfect onboarding email. Its robust platform enables clients to: automate product messaging, with the ability to build, test, and send messages from one platform. Create and manage newsletters, transactional messages, and behavioral messages. Customer.io was formed in 2012 and is based in Beaverton, Oregon.

DEAL STATS #
Overall 1 of 1
Sector (Internet Software and Services) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Maryland) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1
Mergr

Product

Company

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