M&A Deal Summary

Outfront Acquires Pacific Outdoor Advertising - Billboard Assets

On May 12, 2022, Outfront acquired marketing company Pacific Outdoor Advertising - Billboard Assets from Pacific Outdoor Advertising

Acquisition Highlights
  • This is Outfront’s 5th transaction in the Marketing sector.
  • This is Outfront’s 4th transaction in the United States.
  • This is Outfront’s 2nd transaction in Washington.

M&A Deal Summary

Date 2022-05-12
Target Pacific Outdoor Advertising - Billboard Assets
Sector Marketing
Buyer(s) Outfront
Sellers(s) Pacific Outdoor Advertising
Deal Type Divestiture

Target

Pacific Outdoor Advertising - Billboard Assets

Seattle, Washington, United States
Pacific Outdoor Advertising - Billboard Assets provides advertising assets in 211 large-format static displays, 21 digital displays, 709 posters, and 15 walls.

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Buyer(S) 1

Buyer

Outfront

New York, New York, United States

website


Category Company
Founded 1993
Sector Marketing
Employees2,062
Revenue 1.8B USD (2022)
DESCRIPTION

Outfront is a provider of out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. Outfront was founded in 1993 and is based in New York, New York.


DEAL STATS #
Overall 5 of 5
Sector (Marketing) 5 of 5
Type (Divestiture) 3 of 3
State (Washington) 2 of 2
Country (United States) 4 of 4
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-21 Icewerx

Edmonton, Alberta, Canada

Icewerx is a provider of the out-of-home advertising market currently includes 33 digital displays, 266 static posters, and 124 street-level faces. Icewerx is based in Edmonton, Alberta.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-23 OUTFRONT Media - Canadian Business

United States

OUTFRONT Media's Canadian Business operates 9,325 total displays in the country.

Sell CA$410M

Seller(S) 1

SELLER

Pacific Outdoor Advertising

Seattle, Washington, United States

website


Category Company
Sector Marketing
DESCRIPTION

Pacific Outdoor Advertising is a provider of outdoor advertising, with extensive coverage throughout Seattle, Portland, Tacoma, Salem, and surrounding communities. Pacific Outdoor Advertising is based in Seattle, Washington.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Washington) 1 of 1
Country (United States) 1 of 1
Year (2022) 1 of 1