M&A Deal Summary

Omnicom Group Acquires OSK

On September 20, 2021, Omnicom Group acquired marketing company OSK

Acquisition Highlights
  • This is Omnicom Group’s 7th transaction in the Marketing sector.
  • This is Omnicom Group’s 3rd transaction in Germany.

M&A Deal Summary

Date 2021-09-20
Target OSK
Sector Marketing
Buyer(s) Omnicom Group
Deal Type Add-on Acquisition

Target

OSK

Köln, Germany
website
OSK is a PR and communications agency that offers advice and support at the interface between communication and sales, brand, and product. OSK specializes in international PR campaigns, platforms, and formats for the four future-oriented fields of Automotive, New Mobility, Technology, and Digital Life. OSK was founded in 1993 and is based in Köln, Germany.

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Buyer(S) 1

Buyer

Omnicom Group

New York, New York, United States

website


Category Company
Founded 1944
Sector Marketing
Employees64,100
Revenue 14.3B USD (2022)
DESCRIPTION

mnicom Group is an advertising, marketing, and corporate communications company. Omnicom Group was founded in 1944 and is based in New York, New York.


DEAL STATS #
Overall 23 of 28
Sector (Marketing) 7 of 11
Type (Add-on Acquisition) 23 of 27
Country (Germany) 3 of 3
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-20 Antoni

Berlin, Germany

Antoni is a digitally native advertising agency. Antoni expanded its services to leading brands such as Vodafone, bett1.de, Kärcher, and Katjes. Antoni was born with data and digital capabilities at its core and since its formation has recruited and developed talent that utilizes new technologies and platforms for all its marketing programs. Antoni was founded in 2015 and is based in Berlin, Germany.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-02 Propeller

Summit, New Jersey, United States

Propeller is a digitally-focused marketing agency that specializes in omnichannel communications to healthcare professionals. Using a unique, data-driven, 360-degree marketing approach, Propeller aligns Strategy, Content, and Execution across every customer experience to “influence the influential” and help pharmaceutical, biotech, and device manufacturers achieve stronger commercial results. Propeller was founded in 2006 and is based in Summit, New Jersey.

Buy -