M&A Deal Summary

Millward Brown Acquires Cadem Advertising SA

On July 20, 2012, Millward Brown acquired media company Cadem Advertising SA

Acquisition Highlights
  • This is Millward Brown’s 1st transaction in the Media sector.
  • This is Millward Brown’s 1st transaction in Chile.

M&A Deal Summary
Date 2012-07-20
Target Cadem Advertising SA
Sector Media
Buyer(s) Millward Brown
Deal Type Add-on Acquisition

Target

Cadem Advertising SA

Santiago, Chile
website
Cadem Advertising SA is a provider of an advertising, marketing communications and brand equity research services.

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Buyer(S) 1

Buyer

Millward Brown

New York, New York, United States

website

Category Company
Sector Marketing
DESCRIPTION

Millward Brown is a global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions.

DEAL STATS #
Overall 2 of 6
Sector (Media) 1 of 1
Type (Add-on Acquisition) 2 of 6
Country (Chile) 1 of 1
Year (2012) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-06-11 Impact Information

Johannesburg, South Africa

Impact Information is a market research agency, wholly owned operation in Africa, and bringing the number of countries in which it has offices to 30.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-17 EffectiveBrands Holding B.V

Amsterdam, Netherlands

EffectiveBrands Holding B.V is a marketing strategy consulting firm and is the only global marketing consultancy to focus specifically on unleashing global marketing potential.

Buy -
Mergr

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