Investment Summary

Maverix Private Equity Invests In Viral Nation

On April 12, 2022, growth capital firm Maverix Private Equity invested in marketing company Viral Nation

Investment Highlights
  • This is Maverix Private Equity’s 1st transaction in the Marketing sector.
  • This is Maverix Private Equity’s 1st transaction in Canada.
  • This is Maverix Private Equity’s 1st transaction in Ontario.

Investment Summary
Date 2022-04-12
Target Viral Nation
Sector Marketing
Investor(s) Maverix Private Equity
Deal Type Growth Capital

Target

Viral Nation

Mississauga, Ontario, Canada
website
Viral Nation is a digital media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech. Viral Nation was founded in 2014 and is based in Mississauga, Ontario.

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Investor(S) 1

Investor

Maverix Private Equity

Investor Investor Investor Investor Investor

website

Category Growth Capital Firm
Founded 2019
PE ASSETS 500M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Maverix Private Equity is a private equity firm focused on growth-oriented investments in technology-enabled service companies. The Firm has a special interest in partnering with founder-led companies focused on delivering market-changing products/services. Maverix Private Equity was founded in 2019 and is headquartered in Toronto, Ontario.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Growth Capital) 1 of 2
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2022) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-10 Agora Brands

New York, New York, United States

Agora Brands is an e-commerce aggregation business that acquires existing sub-scale brands that sell directly to consumers through Shopify stores and other D2C ecommerce platforms. Agora Brands was founded in 2021 and is based in New York City.

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